Senior Manager, Consumer Insights & Entertainment Research

MGA Entertainment; Los Angeles (CA); On-site; USD 120,000 - 140,000; Full time

Job summary

MGA Entertainment, based in Los Angeles, seeks a Senior Manager to design and execute research focused on product concept development, entertainment content, and positioning studies. You will translate findings into actionable insights for product, marketing, and entertainment teams.

Role requires strong project management, stakeholder collaboration, and experience in consumer research within the toy/entertainment space. Collaboration with vendors and trend analysis are key aspects of the job.

Qualifications

• Bachelor’s degree required; advanced degree in business or psychology a plus.
• Minimum of 5–7 years of experience in consumer research.
• Experience in entertainment research, toy category, and/or at full-service market research firm preferred.
• Knowledge of kids programming, gaming and entertainment preferred.
• Strong project management skills with a track record of collaboration.
• Exemplary communication skills, written and oral, and ability to communicate with senior management.
• Ability to handle changing priorities and manage multiple complex projects.
• Proficiency in Microsoft Excel, PowerPoint, Word, and Outlook.
• Experience in survey programming a plus.

Responsibilities

• Meet with key stakeholders to define study objectives and design.
• Develop questionnaires and assets; analyze data and write actionable reports.
• Build consumer insights to support company mission and vision.
• Oversee a broad range of research activities with a focus on quantitative work.
• Uncover insights for product, marketing, and entertainment teams.
• Collaborate with outside vendors as needed; stay current on trends.
• Study marketplace and entertainment environments to identify opportunities.
• Design and conduct research on entertainment and toy concepts with kids and adults.
• Report insights to internal teams to inform product improvements.

Skills

Consumer research

Quantitative research

Project management

Communication

Data analysis

Education

Bachelor’s degree

Advanced degree in business or psychology

Tools

Microsoft Excel

PowerPoint

Word

Outlook

Survey programming

Job description

MGA Entertainment, based in Los Angeles, seeks a Senior Manager to design and execute research focused on product concept development, entertainment content, and positioning studies. You will translate findings into actionable insights for product, marketing, and entertainment teams.

Role requires strong project management, stakeholder collaboration, and experience in consumer research within the toy/entertainment space. Collaboration with vendors and trend analysis are key aspects of the job.