Sr. Manager, Planning (Marketing)

MGA Entertainment; Los Angeles (CA); Vor Ort; USD 135.000 - 165.000; Vollzeit

Zusammenfassung

MGA Entertainment, headquartered in Los Angeles, seeks a Senior Manager of Planning to develop and execute strategies for a key brand. You will manage product line plans, analyze market trends, and collaborate with cross-functional teams to drive brand growth and success.

The ideal candidate has 5+ years in brand planning, consumer goods or toy industry experience, and strong skills in analytics, licensing coordination, and cross-team collaboration.

Qualifikationen

• 5+ years of experience in brand management, planning, or related roles, preferably in consumer goods or toys.
• Experience with product development or cross-functional planning.
• Strong analytical and problem-solving abilities.
• Excellent communication and collaboration capabilities.

Aufgaben

• Strategic Planning and Brand Support: Develop annual and long-term plans for the assigned brand and support lifecycle management.
• Product and Line Management: Manage product portfolio across categories and coordinate licensing opportunities.
• Cross-Functional Collaboration: Align with Sales, Operations, and Marketing to meet retailer and brand goals.
• Budget and Forecasting: Assist budgeting and forecasting, monitor KPIs and adjust plans as needed.

Kenntnisse

Analytical skills

Project management

Communication

Excel & data tools

Ausbildung

Bachelor’s degree in Business, Marketing, or related field

Tools

Microsoft Excel

Jobbeschreibung

CA EMPLOYEE PRIVACY RIGHTS:

https://www.mgae.com/ca-employee-privacy-rights

MGA Entertainment

MGA Entertainmentis one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™ , Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.comor check us out atLinkedIn, Twitter, Instagram and Facebook.

Position Overview

The Senior Manager of Planning will focus on the development and execution of strategies for one of MGA Entertainment’s key brands. This role centers on managing product line plans, analyzing market trends, and collaborating with cross-functional teams to drive growth and brand success. The ideal candidate will have a solid background in brand management, planning, and experience in consumer goods or the toy industry.

Key Responsibilities

Strategic Planning and Brand Support

• Contribute to the development of annual and long-term strategic plans for the assigned brand.
• Support product lifecycle management, including SKU optimization and product transitions.
• Conduct market research and competitive analysis to identify trends, gaps, and opportunities.
• Assist in the execution of brand strategies in alignment with key business objectives.

Product and Line Management

• Partner with product development teams to support the creation of engaging, innovative products.
• Help manage the product portfolio, ensuring an effective mix across categories and price points.
• Support licensing opportunities by coordinating with internal licensing teams to enhance product offerings.

Cross-Functional Collaboration

• Work closely with Sales and Retail teams to align on product sell-in strategies and retailer needs.
• Partner with Operations and Inventory teams to track inventory levels and ensure supply chain efficiency.
• Collaborate with Media, PR, and Creative teams to ensure marketing strategies align with product plans.

Budget and Forecasting

• Assist in the budgeting and forecasting process to meet brand goals and financial targets.
• Monitor performance metrics and provide insights to adjust plans for continued success.

Qualifications

Education

Education: Bachelor’s degree in Business, Marketing, or a related field.

Experience

• 5+ years of experience in brand management, planning, or related roles, preferably in consumer goods or toys.
• Experience with product development or cross-functional planning.

Skills

• Strong analytical and problem-solving abilities.
• Effective project management and organizational skills.
• Excellent communication and collaboration capabilities.
• Proficiency in Microsoft Excel, market research tools, and data analysis platforms.

Salary

$135,000.00 - $165,000.00/year