Brand Planning Manager for Toys & Consumer Goods

MGA Entertainment, Inc.; Los Angeles (CA); On-site; USD 100,000 - 125,000; Full time

Job summary

MGA Entertainment, a leading toy and entertainment company based in Los Angeles, is seeking a Planning Manager to support strategy for a key brand. The role emphasizes brand planning, market analysis, and cross-functional teamwork to drive success.

Ideal candidates will have 3+ years in brand management or planning within consumer goods, strong analytical skills, and Excel proficiency. Responsibilities include SKU optimization, lifecycle management, and collaboration with Sales, Licensing, and

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 3+ years of experience in brand management, planning, or related roles.
• Experience with product development or cross-functional planning.

Responsibilities

• Assist in developing annual strategic brand plans.
• Support product lifecycle activities and SKU optimization.
• Conduct basic market research and competitive analysis.
• Coordinate with licensing teams for product enhancements.
• Collaborate with Sales, Operations, and Marketing to align plans.
• Contribute to budgeting and forecasting processes.

Skills

Analytical skills

Project management

Communication

Excel proficiency

Market research

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

MGA Entertainment, a leading toy and entertainment company based in Los Angeles, is seeking a Planning Manager to support strategy for a key brand. The role emphasizes brand planning, market analysis, and cross-functional teamwork to drive success.

Ideal candidates will have 3+ years in brand management or planning within consumer goods, strong analytical skills, and Excel proficiency. Responsibilities include SKU optimization, lifecycle management, and collaboration with Sales, Licensing, and