Senior Manager, Consumer Insights – Drive Brand Growth

Tropicana Brands Group; Chicago (IL); Hybrid; USD 109,000 - 160,000; Full time

Benefits offered by this job

401(k) plan

Medical insurance

Dental insurance

Vision insurance

Company-provided life

STD/LTD insurance

Job summary

Tropicana Brands Group in Chicago, IL is seeking a Senior Manager, Consumer Insights to lead strategic insights across Marketing, Innovation, and Sales. This role, an individual contributor position, owns complex workstreams and partners with research agencies to influence key business decisions grounded in consumer understanding.

The ideal candidate will have 8+ years in consumer insights within CPg, strong qualitative and quantitative methods, and proficiency with Circana, Nielsen, Numerator.

Qualifications

• 8+ years of experience in consumer insights, market research, or related fields within the CPG industry.
• Experience in an in-house consumer insights team.
• Deep expertise in qualitative and quantitative research methods.
• Proficiency with syndicated data platforms (Circana, Nielsen, Numerator) and ability to translate data into strategic recommendations.
• Excellent communication and storytelling skills for leadership presentations.

Responsibilities

• Build and manage the insights learning agenda aligning with strategic priorities.
• Define consumer targets and demand space to sharpen marketing and product strategy.
• Monitor brand equity and consumer sentiment using diverse data sources.
• Interpret trends and translate into forward-looking brand implications.
• Lead consumer testing for innovation and packaging updates.
• Create high-impact reports and narratives for diverse stakeholders.
• Manage external research partners to ensure high-quality delivery.

Skills

Consumer insights

Storytelling

Stakeholder collaboration

Project management

Research methods

Data interpretation

Cross-functional teamwork

Education

Bachelor's degree in Marketing / Marketing Research / Data Science / Psychology / Business

Tools

Circana

Nielsen

Numerator

Job description

Tropicana Brands Group in Chicago, IL is seeking a Senior Manager, Consumer Insights to lead strategic insights across Marketing, Innovation, and Sales. This role, an individual contributor position, owns complex workstreams and partners with research agencies to influence key business decisions grounded in consumer understanding.

The ideal candidate will have 8+ years in consumer insights within CPg, strong qualitative and quantitative methods, and proficiency with Circana, Nielsen, Numerator.