Hybrid Consumer Insights Manager — Chicago

Tropicana Brands Group; Chicago (IL); Hybrid; USD 88,000 - 120,000; Full time

Benefits offered by this job

401(k) plan

Medical insurance

Dental insurance

Vision insurance

Life insurance

STD/LTD

Voluntary life / accident / hospital /

Critical illness coverages

Job summary

Tropicana Brands Group is seeking a Manager, Consumer Insights to join the Consumer Insights & Analytics team in a hybrid Chicago office. You will partner with Marketing, Innovation, and Sales to shape our consumer insights agenda and execute research that informs brand strategy for our portfolio of beverages.

The role is individual contributor, owning insights workstreams, using internal data and external partners to ground decisions in consumer understanding, with a 3-day-in-office cadence in

Qualifications

• 5+ years of experience in consumer insights, market research, or related fields within the CPG industry.
• Experience within an in-house consumer insights team is required.
• Bachelor's degree in Marketing, Marketing Research, Data Science, Psychology, Business, or related field.

Responsibilities

• Lead portfolio brand equity tracking – serve as point person for ongoing brand equity tracking for TBG brands and competition.
• Support insights learning agendas – develop and activate consumer learning plans to address knowledge gaps.
• Monitor consumer & market trends – identify trends and implications for brands and innovation.
• Impact through insights reporting & storytelling – develop high impact reports and narratives for stakeholders.
• Manage external partners – work with research agencies and ensure high standards of execution.

Skills

Consumer insights

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in Marketing/Marketing Research/Data Science/Psychology/Business

Tools

Circana

Nielsen

Numerator

Job description

Tropicana Brands Group is seeking a Manager, Consumer Insights to join the Consumer Insights & Analytics team in a hybrid Chicago office. You will partner with Marketing, Innovation, and Sales to shape our consumer insights agenda and execute research that informs brand strategy for our portfolio of beverages.

The role is individual contributor, owning insights workstreams, using internal data and external partners to ground decisions in consumer understanding, with a 3-day-in-office cadence in