Senior Manager, Consumer Insights

Tyson Foods; Springdale (AR); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid time off

401(k) plan

Health, life, dental, vision benefits

Job summary

Tyson Foods is seeking a Manager, Consumer Insights to develop and deliver consumer learning plans for assigned brands and workstreams. You will partner with cross-functional teams to address business questions, recommend learning approaches, and provide objective recommendations informing brand, innovation, and growth decisions.

You will lead qualitative and quantitative research programs, manage budgets and vendors, and advance enterprise insights standards through innovative methods.

Qualifications

• 5+ years of relevant experience preferably on manufacturer-side with a branded consumer-packaged-goods company.
• Experience with cross-functional teams across Innovation, Marketing, and Sales.
• Strong knowledge of marketing and market research fundamentals.
• Ability to develop objective viewpoints and build rapport with clients and suppliers.
• Willingness to use a Test-and-learn approach to emerging methods.

Responsibilities

• Translate business priorities into focused learning plans with clear decisions, action standards, timing, and investment requirements.
• Ensure the consumer learning agenda is completed to address business objectives by working with cross-functional teams.
• Utilize best-in-class research practices and innovative methods to execute primary research; source data when relevant.
• Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.
• Manage suppliers, project quality, timing, budget, and stakeholder alignment across multiple initiatives.
• Effectively manage consumer insights budget to address immediate and forward-looking needs.
• Advance Consumer Insights standards and procedures for the enterprise with best practices and new methods.

Skills

Consumer insights

Project management

Cross-functional collaboration

Qualitative research

Quantitative research

Stakeholder management

AI-enabled tools

Communication

Education

Bachelor's Degree in Marketing, Psychology, Marketing Research or related field

Master's Degree preferred

Tools

Microsoft 365

Analytics visualization tools

AI-enabled tools

Job description

Tyson Foods is seeking a Manager, Consumer Insights to develop and deliver consumer learning plans for assigned brands and workstreams. You will partner with cross-functional teams to address business questions, recommend learning approaches, and provide objective recommendations informing brand, innovation, and growth decisions.

You will lead qualitative and quantitative research programs, manage budgets and vendors, and advance enterprise insights standards through innovative methods.