AI-Driven Consumer Insights Analyst

Tyson Foods; Springdale (AR); On-site; USD 52,000 - 76,000; Full time

Job summary

Tyson Foods is seeking an Analyst, Consumer Insights to support execution, analysis, and communication of consumer learning for brands within the Tyson Foods portfolio. You will transform consumer data into actionable insights, collaborate with cross-functional partners, and gain exposure to AI-enabled insights tools.

The role offers growth in consumer research methodologies, data analysis, and business storytelling, with opportunities to work on multiple brands and workstreams across the

Qualifications

• Bachelor's degree in Marketing, Psychology, Marketing Research or related field required.
• 1 year of relevant experience in consumer insights, market research, analytics, marketing, brand management, consulting, or related area.
• Proficient with Microsoft 365, particularly Excel and PowerPoint.
• Strong written, verbal, and visual communication skills; ability to translate data into clear insights.

Responsibilities

• Support design, execution, and management of consumer research projects by coordinating timelines, stakeholders, suppliers, and materials.
• Translating business needs into learning objectives, research questions and actionable recommendations.
• Conduct secondary research and compile relevant knowledge such as prior consumer research and trends.
• Analyze qualitative and quantitative information to identify patterns and implications under guidance.
• Support design, programming, fielding, quality control, and analysis of studies via DIY research platforms.
• Develop clear charts, summaries, and reports that communicate findings.
• Synthesize learning across sources and identify implications and recommendations.
• Maintain organized research files and add materials to the insights repository.

Skills

Analytical thinking

Attention to detail

Communication skills

Team collaboration

Education

Bachelor's degree in Marketing, Psychology, Marketing Research or related field

Tools

Microsoft Excel

PowerPoint

Job description

Tyson Foods is seeking an Analyst, Consumer Insights to support execution, analysis, and communication of consumer learning for brands within the Tyson Foods portfolio. You will transform consumer data into actionable insights, collaborate with cross-functional partners, and gain exposure to AI-enabled insights tools.

The role offers growth in consumer research methodologies, data analysis, and business storytelling, with opportunities to work on multiple brands and workstreams across the