Senior Manager, Commercial Website

Lincoln Motor Company; Dearborn (MI); On-site; USD 150,000 - 190,000; Full time

Job summary

Ford Motor Company is seeking a Senior Manager, Website Strategy & Experience for FordPro.com. You will define a multi-year digital storefront vision, align it to Ford Pro business goals, and translate strategy into a prioritized roadmap.

You will lead a cross-functional team, build business cases, secure executive investment, and drive governance for Shop, Buy, Own experiences. You will partner with senior leaders across Marketing, Enterprise Technology and Ford Pro to ensure measurable impact

Job description

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position...

• At Ford Motor Company, we believe that freedom of movement drives human progress. Within U.S. Commercial MarComms and Ford Pro, we are dedicated to delivering an unmatched, always-on ecosystem of commercial vehicles, software, charging, and service solutions that maximize uptime, lower total cost of ownership (TCO), and accelerate productivity for commercial and fleet customers of all sizes.
• The Senior Manager, Website Strategy & Experience - FordPro.com is the website leader accountable for setting and championing the near and long-term strategic vision, roadmap, and business case for the FordPro.com website as Ford Pro's most critical always-on commercial digital storefront. This leader translates marketing and Ford Pro business strategy into a multi-year digital experience vision, sets the bar for how the site evolves to serve commercial and fleet customers across every segment, and builds the organizational capability, tea
• At Ford Motor Company, we believe that freedom of movement drives human progress. Within U.S. Commercial MarComms and Ford Pro, we are dedicated to delivering an unmatched, always-on ecosystem of commercial vehicles, software, charging, and service solutions that maximize uptime, lower total cost of ownership (TCO), and accelerate productivity for commercial and fleet customers of all sizes.
• The Senior Manager, Website Strategy & Experience - FordPro.com is the website leader accountable for setting and championing the near and long-term strategic vision, roadmap, and business case for the FordPro.com website as Ford Pro's most critical always-on commercial digital storefront. This leader translates marketing and Ford Pro business strategy into a multi-year digital experience vision, sets the bar for how the site evolves to serve commercial and fleet customers across every segment, and builds the organizational capability, team, and stakeholder alignment required to execute against it. Reporting into US Marketing Communications, this role owns the strategic "why" and "where next" for FordPro.com, while leading and developing the team responsible for day-to-day execution, optimization, and merchandising.
• This is a people-leadership and strategy role: you will set direction, secure investment, define success, and build/mentor a high-performing team.

What You'll Do...

• Own FordPro.com Strategic Vision & Roadmap: Define and continuously evolve the multi-year strategic vision for FordPro.com, aligning the digital experience strategy to Ford Pro's broader commercial business goals, customer segment priorities, and competitive landscape. Translate that vision into a prioritized, resourced roadmap owned by the team.
• Executive Stakeholder Leadership & Alignment: Serve as the primary voice and advocate for FordPro.com's digital strategy with senior leadership across Ford Pro, Marketing and Enterprise Technology—building consensus, securing investment, and reporting on business impact and ROI at the executive level.
• Team Leadership & Talent Development: Build, lead, mentor, and grow the website strategy and experience team, ensuring clear accountability, career development, and a high-performance culture.
• Business Case & Investment Ownership: Own the budget, prioritization framework, and business case development for major website journeys (informing platform capabilities, martech tooling, personalization/AI initiatives, major experience redesigns), balancing near-term optimization with long-term experience evolution.
• Portfolio & Ecosystem Strategy: Set the strategic framework for how FordPro.com represents and integrates the full Ford Pro commercial ecosystem—Vehicles, Software/Telematics, Charging, Service, and Financing—ensuring the website strategy scales as new products and segments are added.
• Digital Experience Governance & Standards: Establish the vision and governing principles for customer journey design (Shop, Buy, Own), personalization, accessibility, SEO, and merchandising, ensuring the team executes against a consistent, high-quality standard.
• Performance Accountability: Define the KPIs and success metrics that matter most at the leadership level (brand awareness, funnel conversion, lead quality, revenue/ROI, customer satisfaction, platform health) and hold the team accountable to them—while using data to inform strategic pivots, not just tactical optimization.
• Change Leadership & Innovation: Proactively scan the competitive, technology, and customer landscape (e-commerce trends, AI/personalization, commercial B2B buying behavior) to identify where FordPro.com should lead or evolve next and build organizational buy-in for change.
• Cross-Functional & Agency Governance: Set the operating model and governance for how internal teams and external agency partners collaborate, ensuring roadmaps, backlogs, and milestones stay aligned to strategic priorities and business outcomes.

You'll have...

• Bachelor's degree in Marketing, Digital Media, Business, Information Systems, or equivalent practical experience
• 8+ years of progressive experience in digital web strategy with significant experience within complex enterprise environments, including people leadership managing digital/web teams.
• Automotive experience
• Proven experience setting and successfully executing a multi-year digital strategy and roadmap, including building business cases and securing executive-level investment.
• Strong strategic and working knowledge of enterprise mar