Sr. Strategy Analyst

Ford-Motor-Company; Dearborn (MI); Hybrid; USD 87,000 - 166,000; Full time

Benefits offered by this job

Medical coverage

Parental leave

Employee resource groups

Paid time off

Job summary

Ford Motor Company in Dearborn, MI, is seeking a Senior Analyst for Global Digital Strategy to shape the digital customer experience. You will research consumer trends, benchmarks, and emerging tech to guide a customer-first roadmap and support strategic planning across product teams.

You will distill data into clear recommendations, engage internal owners, and help answer big-picture questions about the automotive digital marketing landscape. This role is hybrid with four days onsite weekly.

Qualifications

• Bachelor’s degree or equivalent combination of relevant education and experience.
• 3+ years of professional experience.
• 2+ years of experience in digital experience strategy or related fields.
• 2+ years of experience framing POVs to influence leaders and peers.

Responsibilities

• Assist in and support content creation for annual, quarterly, and ad hoc digital strategic planning efforts for the Global Digital organization.
• Support development of the digital strategic plan.
• Engage internal business owners to ensure strategies are clear and aligned with the broader ecosystem.
• Distill data, insights, and information into clear, compelling recommendations.
• Keep abreast of digital/mobile consumer trends and share insights with the Global Digital team.
• Investigate consumer research, industry research, and quantitative data.
• Answer essential strategic questions about competitive landscape and changing consumer expectations.

Education

Bachelor’s degree or equivalent combination of relevant education and experience

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Enterprise Technology plays a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance customer experience and improve people’s lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

In this position...

Join Ford's Global Digital Strategy team to help shape the future of Ford.com and our digital customer experience. You'll research consumer trends, competitive benchmarks, and emerging tech to build insights that guide a customer-first digital roadmap. Day to day, you'll support strategic planning, distill data into clear recommendations, and help answer big-picture questions about where the automotive digital marketing landscape is headed.

We are looking for a curious and scrappy problem-solver with initiative, attention to detail and who wants to assist in developing a POV on, “what’s next?”. The Global Digital Strategy team works across Global Digital customer-centric product teams delivering on Ford.com, along with other cross-functional teams at Ford. We perform customer trends assessments, competitive benchmarking & environmental scans, and emerging technology evaluations all to inform & underpin a customer-first roadmap to deliver an always-on digital experience.

As a Senior Analyst of Global Digital Strategy, you will assist the team in researching & compiling insights into impactful and innovative strategies which will be used by digital product teams to build a best-in-class online customer experience.

Based in Dearborn, MI, this is a hybrid position with a required four-day onsite presence each week

What you'll do...

• Assist in and support content creation and preparation for annual, quarterly, and ad hoc digital strategic planning efforts for the Global Digital organization
• Support development of the digital strategic plan
• Assist in engaging internal business owners to ensure strategies are clear, compelling, and aligned with the broader ecosystem
• Assist in distill data, insights, and information into clear and compelling recommendations
• Have your finger on the pulse of emerging digital / mobile consumer trends and experiences, preferably in the multi-channel retailer / eCommerce industry, and share those insights to the broader Global Digital team
• Investigate consumer research, industry research, and quantitative data
• Assist in answering essential strategic questions ranging from “what is the competitive capability landscape?” to “how are consumer expectations shifting & how can we leverage our capabilities to meet them?”

You’ll have...

• Bachelor’s degree or equivalent combination of relevant education and experience
• 3+ years of professional experience
• 2+ years of experience in digital experience strategy, either in consulting practice, digital agency, ecommerce, a global product organization and/or a unique combination of these
• 2+ years of experience framing a verbal or written POV to influence leaders, partners and peers.
• 2+ years of experience supporting global markets, working at a global company, and or understanding of regional customer similarities and differences
• 2+ years of experience using PowerPoint, Word, and Excelis a skill that will be leveraged consistently in this position

Even better, you may have...

• Master’s degree
• Strategy consulting experience
• Experience with research tools and managing research vendors
• Confident and trustworthy professional with excellent relational, problem-solving, critical-thinking, and communication skills
• Very comfortable with ambiguity and working in “white space”
• Intellectually curious individual, keeping up to date with relevant trends
• Comfortable contributing to framing and explanation of sophisticated ideas and concepts in accessible language
• Strong organizational skills and extreme attention to detail. You take responsibility of your own time management and deliverables and relentlessly push to improve and outdo yourself in your work

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

This position is a salary grade7 or 8 and ranges from $86,600- 166,200

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.