Commercial Website Experience Lead: CRO & Merch
Lincoln Motor Company
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Descripción de la vacante
Ford Motor Company is seeking a Commercial Website Specialist for FordPro.com to orchestrate the digital web experience across Shop, Buy, and Own. You will partner with Product, Marketing, UX, and Engineering to optimize journeys and merchandising across Ford Pro’s commercial portfolio.
Responsibilities include campaign execution, on-site merchandising, and leading test-and-learn programs leveraging Adobe Experience Cloud and Salesforce to deliver personalized experiences for commercial
Formación
- Bachelor's degree in Marketing, Information Systems, or equivalent.
- 3+ years in digital web experience, eCommerce, or digital merchandising in complex enterprises.
- 2+ years with Adobe Suite (AEM, Target, Analytics) and Salesforce platforms.
Responsabilidades
- Own on-site execution of go-to-market campaigns and sales events.
- Drive day-to-day merchandising across Ford Pro's commercial suite.
- Lead always-on test & learn, designing and analyzing A/B tests.
Conocimientos
Educación
Herramientas
Descripción del empleo
Ford Motor Company is seeking a Commercial Website Specialist for FordPro.com to orchestrate the digital web experience across Shop, Buy, and Own. You will partner with Product, Marketing, UX, and Engineering to optimize journeys and merchandising across Ford Pro’s commercial portfolio.
Responsibilities include campaign execution, on-site merchandising, and leading test-and-learn programs leveraging Adobe Experience Cloud and Salesforce to deliver personalized experiences for commercial
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