Lifecycle CRM Product Manager: Journeys & Automation

Ford

Dearborn (MI)

Hybrid

USD 100,000 - 193,000

Full time

6 days ago

Be an early applicant

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Vehicle discount program

Tuition assistance

Employee resource groups

Paid holidays

Job summary

Ford Motor Company is seeking a Product Manager for Lifecycle Communications & Automation in Dearborn, MI. You will own CRM journeys across email, in‑app, and SMS, translating business needs into clear user stories and measurement.

This hybrid role requires SFMC know‑how, back‑log discipline, and collaboration with marketing, data, and engineering teams. You will manage rules, data extensions, and triggers, while enabling automation and AI‑powered improvements to scale delivery without

Qualifications

3+ years in product management within CRM or marketing tech delivery.
Ability to translate complex eligibility and triggering requirements into clear logic.
Experience coordinating UAT, releases, and reliability improvements.
Understanding data, integrations, and customer events in journey execution.
Experience with hypotheses, A/B testing, and applying learnings.
Knowledge of email, in-app messaging, and SMS within lifecycle journeys.

Responsibilities

Own day‑to‑day delivery and optimization of CRM journeys across channels.
Define rules for eligibility, triggering, timing, and exclusions.
Configure journeys, audiences, data extensions, and triggers with Salesforce Marketing Cloud.
Lead testing, release readiness, and post‑launch validation.
Scale quality controls, monitoring, and issue triage for journeys.
Apply AI/automation to reduce manual work and improve delivery speed.
Support AI-powered journey activations and cross‑team collaboration.