Senior Manager, Campaign Management - Search - CVS Media Exchange (CMX)

CVS Health; Boston (MA); Hybrid; USD 82,000 - 200,000; Full time

Job summary

A leading health solutions company seeks a Senior Manager for Campaign Management within CVS Media Exchange. This hybrid role focuses on maximizing performance and optimization of sponsored product campaigns across CVS’s digital platforms through strategic leadership and hands-on management. Ideal candidates will excel in campaign management and possess strong analytical skills with 7+ years in media/advertising.

Benefits

401(k) plan with matching

Employee stock purchase plan

Comprehensive medical plan options

Wellness screenings and counseling

Flexible work schedules

Tuition assistance

Qualifications

• 7+ years of experience in media/advertising.
• 5+ years managing paid search/performance campaigns.
• 2+ years of team management experience.

Responsibilities

• Manage hands-on activation for all CMX sold Sponsored Product Campaigns.
• Optimize campaign performance through continuous management.
• Collaborate with internal teams to meet key client needs.

Skills

Analytical skills

Problem-solving skills

Interpersonal skills

Team management

Time management

Education

Bachelor’s degree or equivalent

Tools

Microsoft Office Suite

Job description

Senior Manager, Campaign Management - Search - CVS Media Exchange (CMX)

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart , each and every day.

CVS Media Exchange is hiring a Senior Manager, Optimization and Performance – Sponsored Product . This role will report to the Lead Director, Optimization and Performance.

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

The Senior Manager, O ptimization and Performance – Sponsored Product is responsible for performance and optimization of CMX paid search campaigns through our owned and operated p roperties . T his individual will run the day-to-day operations of campaign management and optimization for paid search on CVS.com display and app , ensuring the highest level of pe rformance . The ideal candidate is an innovat ive thinker with expert level knowledge in all things paid search with the ability t o flex between hand-on-keyboard work to strategy development.

Responsibilities :

Manage , run , and perform hands-on-keyboard activation for all CMX sold Sponsored Product Campaigns on CVS.com /App .

Architect operational workflows & playbooks for Sponsored Products campaign performance ; including SLAs & best practices

Surface overarching learnings to strengthen/enhance our Sponsored Products playbook .

Collaborate with client solutions, product, and analytics teams to deliver on key client needs .

Ensure CMX campaigns are meeting their goals by managing campaign pacin g , performance , and margin through continuous optimization .

Develop best practices and seek to continuously improve workflows to support all aspects of campaign activation and execution .

Serve as our expert in troubleshooting campaign performance issues with CMX Sponsored Product Ad Technology Platforms

Manage issues related to campaign troubleshooting, campaign delivery , and campai gn performance.

Participate in testing initiatives for new ad products and feature enhancements

Keep up-to-date with industry changes, case studies and regulatory impacts

Collaborate with CMX teams t o determi ne th e optim al media mix solutions

Analyze and understand inventory levers and patterns

Location :

This role is hybrid and commutable to one of the following Corporate Hubs, which you must work in the office of 3 days a week (Tuesday - Thursday): Boston or Wellesley, MA, Woonsocket, RI, New York, NY, Blue Bell, PA, or Chicago, IL.

Required Qualifications :

7+ years of experience in media/advertising

5+ years managing paid search/performance campaig ns, wit h a st rong track record of successful campaign management.

2+ years of team management experience

Preferred Qualifications :

Retail media and/or B2B experience is a plus

Strong knowledge of keyword bidding strategies, budget cap management and optimization tactics

Demonstrated professional maturity with strong interpersonal skills in interacting with internal/external senior leaders

Strong managerial experience, including experience hiring, developing, and mentoring a team

Experience working in, and ability to thrive in, a fast-paced environment

Detail oriented; possessing critical thinking, analytical and problem-solving skills

Comfort with reporting and using data sets for deeper analysis.

Expert problem solving and troubleshooting abilities

Proficient with Microsoft Office Suite (Outlook, PowerPoint, Excel)

Effective time management skills – ability to prioritize and meet deadlines

Education :

Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required.

Pay Range

The typical pay range for this role is:

$82,940.00 - $199,144.00

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart , each and every day.

CVS Media Exchange is hiring a Senior Manager, Optimization and Performance – Sponsored Product . This role will report to the Lead Director, Optimization and Performance.

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

The Senior Manager, O ptimization and Performance – Sponsored Product is responsible for performance and optimization of CMX paid search campaigns through our owned and operated p roperties . T his individual will run the day-to-day operations of campaign management and optimization for paid search on CVS.com display and app , ensuring the highest level of pe rformance . The ideal candidate is an innovat ive thinker with expert level knowledge in all things paid search with the ability t o flex between hand-on-keyboard work to strategy development.

Responsibilities :

• Manage , run , and perform hands-on-keyboard activation for all CMX sold Sponsored Product Campaigns on CVS.com /App .

• Architect operational workflows & playbooks for Sponsored Products campaign performance ; including SLAs & best practices

• Surface overarching learnings to strengthen/enhance our Sponsored Products playbook .

• Collaborate with client solutions, product, and analytics teams to deliver on key client needs .

• Ensure CMX campaigns are meeting their goals by managing campaign pacin g , performance , and margin through continuous optimization .

• Develop best practices and seek to continuously improve workflows to support all aspects of campaign activation and execution .

• Serve as our expert in troubleshooting campaign performance issues with CMX Sponsored Product Ad Technology Platforms

• Manage issues related to campaign troubleshooting, campaign delivery , and campai gn performance.

• Participate in testing initiatives for new ad products and feature enhancements

• Keep up-to-date with industry changes, case studies and regulatory impacts

• Collaborate with CMX teams t o determi ne th e optim al media mix solutions

• Analyze and understand inventory levers and patterns

Location :

This role is hybrid and commutable to one of the following Corporate Hubs, which you must work in the office of 3 days a week (Tuesday - Thursday): Boston or Wellesley, MA, Woonsocket, RI, New York, NY, Blue Bell, PA, or Chicago, IL.

Required Qualifications :

• 7+ years of experience in media/advertising

• 5+ years managing paid search/performance campaig ns, wit h a st rong track record of successful campaign management.

• 2+ years of team management experience

Preferred Qualifications :

• Retail media and/or B2B experience is a plus

• Strong knowledge of keyword bidding strategies, budget cap management and optimization tactics

• Demonstrated professional maturity with strong interpersonal skills in interacting with internal/external senior leaders

• Strong managerial experience, including experience hiring, developing, and mentoring a team

• Experience working in, and ability to thrive in, a fast-paced environment

• Detail oriented; possessing critical thinking, analytical and problem-solving skills

• Comfort with reporting and using data sets for deeper analysis.

• Expert problem solving and troubleshooting abilities

• Proficient with Microsoft Office Suite (Outlook, PowerPoint, Excel)

• Effective time management skills – ability to prioritize and meet deadlines

• Entrepreneurial spirit seeking to drive innovation

Education :

Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required.

Pay Range

The typical pay range for this role is:

$82,940.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 07/18/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

About the company

At CVS Health, we share a clear purpose: helping people on their path to better health. Through our health services, plans and community pharmacists, we’re pioneering a bold new approach to total health. Making quality care more affordable, accessible, simple and seamless, to not only help people get well, but help them stay well in body, mind and spirit.

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