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A leading healthcare company is seeking a Performance Insights Manager to join their CVS Media Exchange team. This role focuses on building cutting-edge measurement products and platforms, analyzing ad campaign effectiveness, and collaborating with cross-functional teams. Candidates should have substantial experience in analytics, data management, and leadership, with strong technical skills in SQL and Python. This position offers a dynamic work environment, perfect for those passionate about using data to drive business outcomes.
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CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers. As a Performance Insights Manager, you will function as Measurement expert and help build best-in-class omni-channel measurement products and platforms that deliver digital advertising campaign measurement at scale. The candidate will play a lead role in building dashboards that measure the effectiveness of ad-campaigns in driving customer awareness, product consideration and omni-channel conversion, ROAS, and incrementality. They will work in unison with engineers, UX designers, data scientists and business partners to deliver a client-facing product. The Performance Insights Manager will encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance while committing to the organization's direction. You will foster sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles. Required Qualifications: 5+ years of hands-on experience in Measurement solutions (majority in advertising technology or advertising measurement strongly preferred). Proven ability to lead and influence, with a track record of success in building and executing measurement product strategies. Sound business judgment and ability to think strategically, analyze quantitatively, problem-solve, scope technical requirements, and make difficult trade-off decisions. 1+ years of leadership experience in BI/data analytics/data science/insights. 3+ years’ experience in designing business intelligence solutions (dashboard development) through use of data visualization software required (Tableau preferred) to uncover trends, realize insights, explore sources, and tell stories. 3+ years’ Experience in data management and working on hybrid infrastructure of Cloud and On-prem. GCP Preferred. Strong analytical skills with a solid foundation in programming (e.g., SQL, Python), database environment (e.g., big-data platforms, SQL). Preferred Qualifications: Industry Experience: Deep understanding of the digital advertising ecosystem, Digital Ad Tech Stack, Retail Media Advertising and the underlying technologies. Digital Media Measurement: Deep understanding of ad measurement solutions, including MMMs, MTAs, and Brand Lift (and other upper funnel measurement). Customer-first mindset: Strong interpersonal skills; as well as strong initiative and self-motivation and the ability to work both independently and manage teams within a customer-service oriented environment. Excellent Organizational skills: to handle several projects simultaneously, accommodate shifting priorities, and meet deadlines. Extreme comfort in ambiguous, fast-paced environment. Ability to multi-task, prioritize and coordinate resources. Communication Skills: Exceptional storytelling and presentation abilities, with a knack for influencing stakeholders and driving consensus. Agile development: Test and learn mentality and an agile way of working to improve your product. Education: Bachelor's degree in a quantitative /technical field (e.g., engineering, computer science, data science, mathematics) or equivalent (HS Diploma + 4 years of relevant experience) required. MBA or Masters degree in a quantitative /technical field (e.g., engineering, computer science, data science, mathematics or equivalent) preferred.
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Massachusetts, United States $95,000.00-$120,000.00 2 weeks ago
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