Senior Manager, B2B Creative Marketing — Home Builders

Samsung Electronics America; Plano (TX); On-site; USD 110,000 - 190,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k)

Tuition Assistance

Paid Time Off

Employee Purchase Program

Wellness Incentives

Bonus Program

Job summary

Samsung Electronics America, Inc. (SEA) seeks an experienced B2B marketing leader to own the development and execution of the Home Builder Channel strategy.

You will drive demand generation, manage cross-functional teams, and craft compelling brand messaging across campaigns, digital channels and collateral for builders, remodelers and architects. You will oversee a multi-faceted marketing program, partner with sales and product teams, and lead external agencies to deliver high-quality results

Qualifications

• Bachelor's Degree required, with 8–10 years in B2B marketing.
• Proven ability to develop and execute demand generation and pipeline-building programs.
• Experience leveraging analytics and campaign performance to guide future targeting.
• Creative B2B brand messaging across campaigns and marketing assets.
• Ability to manage multiple projects, priorities and engagements simultaneously.
• Strong presentation development and management skills for senior stakeholders.
• Build internal cross-functional partnerships with marketing, sales and product teams.
• Demonstrated leadership presence and influence at all management levels.

Responsibilities

• Lead development, integration and execution of marketing strategy for Samsung’s Home Builder Channel.
• Oversee creative development of marketing plans, campaigns, media plans and collateral for builders, remodelers and architects.
• Create activations and programs to drive awareness and consideration with builder customers.
• Drive digital strategy for SamsungBuilder.com, CRM/email and earned/paid media to grow revenue.
• Ensure branding standards and messaging across product/business verticals are maintained.
• Manage external agency partners, including scoping, budgets and briefs to deliver high-quality outputs.
• Collaborate daily with Integrated Marketing, Builder Sales and Product Management teams.
• Engage with end customers and agency partners to advance marketing objectives.

Skills

Demand Generation

Pipeline Building

Digital Marketing

Campaign Management

Analytics & Insights

Brand Messaging

Cross-functional Leadership

Presentation Skills

Problem Solving

Education

Bachelor's Degree

Job description

Samsung Electronics America, Inc. (SEA) seeks an experienced B2B marketing leader to own the development and execution of the Home Builder Channel strategy.

You will drive demand generation, manage cross-functional teams, and craft compelling brand messaging across campaigns, digital channels and collateral for builders, remodelers and architects. You will oversee a multi-faceted marketing program, partner with sales and product teams, and lead external agencies to deliver high-quality results