Senior Marketing Leader, Builder Channel & Creative

Bzpp; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Samsung Electronics America, Inc. is seeking a Sr. Manager, Creative Marketing Management for the Builder Channel to lead marketing strategy, creative development, and digital initiatives for home builder customers in the U.S.

This role partners with product marketing, sales, and agencies to drive awareness, consideration and revenue growth. The role requires a strong background in B2B marketing, demand generation, and multi-channel campaigns, with leadership presence across internal teams and

Qualifications

• Bachelor's Degree with 8–10 years in B2B marketing.
• Experience in developing and executing demand generation and pipeline-building marketing programs.
• Experience leveraging analytics and prior campaign performance to guide plans and targeting.

Responsibilities

• Lead development, integration and execution of the marketing strategy for Samsung’s Home Builder Channel.
• Oversee creative development of marketing plans, campaigns, media plans, and collateral for builders, remodelers and architects.
• Lead digital strategy across builder websites, CRM/email, and paid/earned media to drive revenue growth.

Skills

B2B marketing

Demand generation

Campaign management

Digital & direct marketing

Analytics & insights

Project management

Cross-functional collaboration

Leadership presence

Problem solving

Education

Bachelor's degree

Job description

Samsung Electronics America, Inc. is seeking a Sr. Manager, Creative Marketing Management for the Builder Channel to lead marketing strategy, creative development, and digital initiatives for home builder customers in the U.S.

This role partners with product marketing, sales, and agencies to drive awareness, consideration and revenue growth. The role requires a strong background in B2B marketing, demand generation, and multi-channel campaigns, with leadership presence across internal teams and