Sr. Manager, Creative Marketing Management – Builder Channel

Samsung Electronics America; Plano (TX); Sur place; USD 110 000 - 190 000; Plein temps

Avantages offerts par ce poste

Medical Insurance

Dental Insurance

Vision Insurance

401(k)

Tuition Assistance

Paid Time Off

Employee Purchase Program

Wellness Incentives

Bonus Program

Résumé du poste

Samsung Electronics America, Inc. (SEA) seeks an experienced B2B marketing leader to own the development and execution of the Home Builder Channel strategy.

You will drive demand generation, manage cross-functional teams, and craft compelling brand messaging across campaigns, digital channels and collateral for builders, remodelers and architects. You will oversee a multi-faceted marketing program, partner with sales and product teams, and lead external agencies to deliver high-quality results

Qualifications

• Bachelor's Degree required, with 8–10 years in B2B marketing.
• Proven ability to develop and execute demand generation and pipeline-building programs.
• Experience leveraging analytics and campaign performance to guide future targeting.
• Creative B2B brand messaging across campaigns and marketing assets.
• Ability to manage multiple projects, priorities and engagements simultaneously.
• Strong presentation development and management skills for senior stakeholders.
• Build internal cross-functional partnerships with marketing, sales and product teams.
• Demonstrated leadership presence and influence at all management levels.

Responsabilités

• Lead development, integration and execution of marketing strategy for Samsung’s Home Builder Channel.
• Oversee creative development of marketing plans, campaigns, media plans and collateral for builders, remodelers and architects.
• Create activations and programs to drive awareness and consideration with builder customers.
• Drive digital strategy for SamsungBuilder.com, CRM/email and earned/paid media to grow revenue.
• Ensure branding standards and messaging across product/business verticals are maintained.
• Manage external agency partners, including scoping, budgets and briefs to deliver high-quality outputs.
• Collaborate daily with Integrated Marketing, Builder Sales and Product Management teams.
• Engage with end customers and agency partners to advance marketing objectives.

Connaissances

Demand Generation

Pipeline Building

Digital Marketing

Campaign Management

Analytics & Insights

Brand Messaging

Cross-functional Leadership

Presentation Skills

Problem Solving

Formation

Bachelor's Degree

Description du poste

Position Summary

Headquartered in Plano, Texas. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

• Responsible for leading the development, integration and execution of the marketing strategy across Samsung’s Home Builder Channel, supporting Samsung Digital Appliances and Dacor Luxury Appliances.
• Responsible for leading the creative development of marketing plans, creative campaigns, media plan, sales presentations and collateral materials for internal and external customers (home builders, builder distributors, remodelers & interior designers, and architects).
• Creates activations/programs that support and drive awareness/consideration with Builder customers.
• Lead the digital strategy across SamsungBuilder.com, CRM/email, earned/paid media and to drive revenue growth and achieve business objectives.
• Owns the relationship with each product/business vertical’s product marketing team and ensure branding strategy/standards and category messaging are not compromised.
• Lead all external agency partners including project scoping, budget management, and briefs to deliver high-quality output while maximizing efficiency.
• Interact on a daily basis with internal teams such as Integrated Marketing, Builder Sales, and Product Management.
• Interact externally with end customers and agency partners.

Skills and Qualifications

• Bachelor's Degree with Minimum of 8-10 years of experience with B2B marketing.
• Experience in developing and executing demand generation and pipeline building marketing programs and campaigns including digital and direct nationally or regionally.
• Experience in leveraging customer analytics, insights, and prior campaign performance to guide marketing plans and help inform future targeting strategy.
• Creative B2B brand message development and campaign management.
• Must have proven ability to successfully manage multiple projects, priorities and engagements simultaneously.
• Creative business solutions and presentation development/management.
• Building internal cross-functional relationship and partnerships with outside marketing/advertising agencies and trade customers.
• Creating leadership presence (positive and confident influence) with internal functions at all levels of management and trade customer management.
• Problem-solving (defining what the problem is to be solved), actions and accountabilities.

Equal Employment Opportunity

Samsung Electronics America, Inc. is committed to employing a diverse workforce, and provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Benefits

• Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.
• In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

Reasonable Accommodations

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Recruitment Process

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

Company Culture

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

Disclaimer

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.