[Samsung Electronics America] Sr. Manager, Creative Marketing Management - Builder Channel 채용

Bzpp; United States; Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

Samsung Electronics America, Inc. is seeking a Sr. Manager, Creative Marketing Management for the Builder Channel to lead marketing strategy, creative development, and digital initiatives for home builder customers in the U.S.

This role partners with product marketing, sales, and agencies to drive awareness, consideration and revenue growth. The role requires a strong background in B2B marketing, demand generation, and multi-channel campaigns, with leadership presence across internal teams and

Qualifications

• Bachelor's Degree with 8–10 years in B2B marketing.
• Experience in developing and executing demand generation and pipeline-building marketing programs.
• Experience leveraging analytics and prior campaign performance to guide plans and targeting.

Responsabilités

• Lead development, integration and execution of the marketing strategy for Samsung’s Home Builder Channel.
• Oversee creative development of marketing plans, campaigns, media plans, and collateral for builders, remodelers and architects.
• Lead digital strategy across builder websites, CRM/email, and paid/earned media to drive revenue growth.

Connaissances

B2B marketing

Demand generation

Campaign management

Digital & direct marketing

Analytics & insights

Project management

Cross-functional collaboration

Leadership presence

Problem solving

Formation

Bachelor's degree

Description du poste

Sr. Manager, Creative Marketing Management - Builder Channel

Position SummaryThis role is not eligible for immigration sponsorship Headquartered in Plano, Texas., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.Role and ResponsibilitiesRoles and Responsibilities:Responsible for leading the development, integration and execution of the marketing strategy across Samsung’s Home Builder Channel, supporting Samsung Digital Appliances and Dacor Luxury Appliances.Responsible for leading the creative development of marketing plans, creative campaigns, media plan, sales presentations and collateral materials for internal and external customers (home builders, builder distributors, remodelers & interior designers, and architects).Creates activations/programs that support and drive awareness/consideration with Builder customersLead the digital strategy across SamsungBuilder.com, CRM/email, earned/paid media and to drive revenue growth and achieve business objectives.Owns the relationship with each product/business vertical’s product marketing team and ensure branding strategy/standards and category messaging are not compromised.Lead all external agency partners including project scoping, budget management, and briefs to deliver high quality output while maximizing efficiency. Interact on a daily basis with internal teams such as Integrated Marketing, Builder Sales, and Product Management.Interact externally with end customers and agency partners.undefinedNecessary Skills / Attributes:Bachelor's Degree with Minimum of 8-10 years of experience with B2B marketingExperience in developing and executing demand generation and pipeline building marketing programs and campaigns including digital and direct nationally or regionally.Experience in leveraging customer analytics, insights, and prior campaign performance to guide marketing plans and help inform future targeting strategy.Creative B2B brand message development and campaign managementMust have proven ability to successfully manage multiple projects, priorities and engagements simultaneously.Creative business solutions and presentation development/managementBuilding internal cross-functional relationship and partnerships with outside marketing/advertising agencies and trade customersCreating leadership presence (positive and confident influence) with internal functions at all levels of management and trade customer managementProblem-solving (defining what the problem is to be solved), actions and accountabilitiesSkills and QualificationsSamsung Electronics America, Inc. is committed to employing a diverse workforce, and provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/ Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance. To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

• Creative Marketing
• Builder Channel
• Agency Management
• Home Appliances

Position Summary

This role is not eligible for immigration sponsorship
Headquartered in Plano, Texas., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com.
For the latest news, visit news.samsung.com/us.

Role and Responsibilities

Roles and Responsibilities:

• Responsible for leading the development, integration and execution of the marketing strategy across Samsung’s Home Builder Channel, supporting Samsung Digital Appliances and Dacor Luxury Appliances.
• Responsible for leading the creative development of marketing plans, creative campaigns, media plan, sales presentations and collateral materials for internal and external customers (home builders, builder distributors, remodelers & interior designers, and architects).
• Creates activations/programs that support and drive awareness/consideration with Builder customers
• Lead the digital strategy across SamsungBuilder.com, CRM/email, earned/paid media and to drive revenue growth and achieve business objectives.
• Owns the relationship with each product/business vertical’s product marketing team and ensure branding strategy/standards and category messaging are not compromised.
• Lead all external agency partners including project scoping, budget management, and briefs to deliver high quality output while maximizing efficiency.
• Interact on a daily basis with internal teams such as Integrated Marketing, Builder Sales, and Product Management.
• Interact externally with end customers and agency partners.
• undefinedNecessary Skills / Attributes:Bachelor's Degree with Minimum of 8-10 years of experience with B2B marketingExperience in developing and executing demand generation and pipeline building marketing programs and campaigns including digital and direct nationally or regionally.Experience in leveraging customer analytics, insights, and prior campaign performance to guide marketing plans and help inform future targeting strategy.Creative B2B brand message development and campaign managementMust have proven ability to successfully manage multiple projects, priorities and engagements simultaneously.Creative business solutions and presentation development/managementBuilding internal cross-functional relationship and partnerships with outside marketing/advertising agencies and trade customersCreating leadership presence (positive and confident influence) with internal functions at all levels of management and trade customer managementProblem-solving (defining what the problem is to be solved), actions and accountabilities

Skills and Qualifications

Samsung Electronics America, Inc. is committed to employing a diverse workforce, and provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.