Senior Manager, Applied Analytics & Digital Insights

USTA National Tennis Center Incorporated; Town of Florida, Northern (NY, KY); On-site; USD 120,000 - 180,000; Full time

Job summary

USTA National Tennis Center Incorporated is seeking a Senior Manager, Applied Analytics to bridge business stakeholders with Technology, BI&A, and Marketing. You will help advance our digital analytics cadence and decision-support capabilities.

You will transition from reporting to proactive intelligence, shaping the CRM experience and ensuring all measurements comply with global privacy standards. In this role, you will lead cross-functional analytics initiatives, define data narratives, and

Responsibilities

• Serve as the central interface between business stakeholders and Technology, BI&A, Marketing, and other teams.
• Move from passive reporting to proactive analytics by deriving data-driven insights.
• Create and standardize reporting to enable actionable data narratives.
• Shape the CRM user experience and ensure measurements respect data ethics and privacy regulations.
• Coordinate cross-functional analytics and CRM alignment across stakeholder groups.

Job description

USTA National Tennis Center Incorporated is seeking a Senior Manager, Applied Analytics to bridge business stakeholders with Technology, BI&A, and Marketing. You will help advance our digital analytics cadence and decision-support capabilities.

You will transition from reporting to proactive intelligence, shaping the CRM experience and ensuring all measurements comply with global privacy standards. In this role, you will lead cross-functional analytics initiatives, define data narratives, and