Senior Manager, Applied Analytics

USTA National Tennis Center Incorporated; Orlando (FL); Hybrid; USD 120,000 - 135,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits

Paid time off

401(k) matching

Tuition reimbursement

Wellness program

Discounts

Job summary

USTA is seeking a Senior Manager of Applied Analytics to bridge business stakeholders with Technology, BI&A, and Marketing. You will drive a data-driven operating model, standardize insights, and shape CRM workflows while safeguarding privacy across the organization.

You will lead cross-functional analytics, define KPI methodologies, and build compelling dashboards to inform leadership decisions. A hybrid work model and robust benefits are offered.

Qualifications

• Bachelor's degree in a quantitative field.
• 4–6 years of applied experience in digital analytics, performance marketing analysis, or BI.
• Expert-level proficiency in modern web analytics platforms (Adobe Analytics, GTM).
• Strong SQL capabilities and experience building dashboards.

Responsibilities

• Translate stakeholder requests into analytics requirements for the Analytics & Reporting team.
• Consult on CRM and product decisions using funnel analytics and data insights.
• Define KPI metrics and measurement methodologies with Marketing and Content teams.
• Maintain enterprise tagging taxonomy and digital tracking schema across web/app platforms.
• Define technical specs for pixel implementation, events, and data capture.
• Ensure data ethics and privacy compliance (GDPR/CCPA) across data pipelines.
• Synthesize data from GA4, Adobe, CRM, and Social to identify trends and opportunities.
• Design dashboards and visuals; tell data-driven stories to leadership.
• Calculate ROAS and CPA to guide budget allocation and optimization.

Skills

Stakeholder management

Data storytelling

Executive presentation

SQL

Analytical problem solving

Data-driven decision making

Cross-functional collaboration

Education

Bachelor's degree in Data Analytics, Statistics, Business, Mathematics, or related field

Tools

Adobe Analytics

Google Tag Manager

GA4

CRM systems

Tableau

Power BI

Looker

Job description

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role

The Senior Manager, Applied Analytics, serves as the central interface between business stakeholders and Technology, BI&A, Marketing, and other teams. Reporting directly to the MD, Head of Digital, this role is critical in building the future analytical operating model for our digital ecosystem. Transitioning from passive reporting to proactive intelligence, you will derive and champion data-driven insights. You will leverage existing and create new reporting to drive deeper integration and actionable outcomes. Key focus areas include managing digital tracking plans, standardizing insights, and creating compelling data narratives. You will also shape the CRM user experience and serve as a guardian of consumer trust, ensuring all measurements adhere to strict data ethics and global privacy regulations.

Cross-Functional Analytics & CRM Alignment

• Stakeholder Integration: Streamline analytics workflows between technical, BI&A, Marketing, Membership, and businesses. Act as the definitive translator of requests into requirements for the Analytics & Reporting team to execute.
• Platform & CRM Consultation: Actively participate in CRM and product meetings. Utilize funnel analytics, drop-off, and behavior insights to advise on optimal user journeys, feature inclusions/exclusions, and data capture strategies.
• KPI Consultation: Partner with Marketing and Content leads to define success metrics before campaign or platform launches, ensuring total alignment on key performance indicators (KPIs) and measurement methodology.

Enterprise Digital Tracking & Data Governance

• Holistic Tracking Plan: Partner with the Analytics and Reporting team to maintain the enterprise tagging taxonomy and digital tracking schema to ensure consistent data capture across all web, app, and third-party platforms, standardize conversion metrics aligned with business goals.
• Implementation Specs: Define precise technical requirements for the engineering team regarding pixel implementation, event tracking, and custom dimensions, ensuring the data pipeline is configured correctly at the source.
• Data Ethics & Compliance: Enforce rigorous data governance protocols. Ensure all data collection and tracking methods adhere to strict consumer privacy standards and compliance regulations, including GDPR, CCPA, and emerging privacy laws.

Insight Generation & Data-Driven Decisions

• Proactive Insight Generation: Actively derive strategic insights. Synthesize data from multiple sources (GA4, Adobe, CRM, Social) to identify performance trends, user behavior anomalies, and opportunities for conversion optimization.
• Internal Advocacy: Act as an internal champion for data-driven decision-making. Leverage insights to challenge assumptions, validate digital investments, and guide leadership on optimizing digital marketing initiatives.

Reporting, Visualization & Executive Storytelling

• High-Impact Visualization: Collaborate with the Analytics & Reporting team to design visually compelling dashboards, funnel displays, and presentation materials. Transform raw data into highly intuitive visual formats.
• Convince & Convert: Prepare and deliver persuasive decks to share insights across the organization. Utilize data storytelling to convince cross-functional teams, align competing priorities, and convert insights into executed business strategies.
• ROI Analysis: Conduct rigorous post-mortem analyses on major initiatives. Calculate Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) to assist leadership in optimizing future budget allocation.

Who You Are

• Education: Bachelor’s degree in Data Analytics, Statistics, Business, Mathematics, or a related quantitative field.
• Experience: 4 to 6 years of applied experience in digital analytics, performance marketing analysis, or business intelligence.
• Technical Proficiency: Expert-level proficiency in modern web analytics platforms, including Adobe Analytics and Google Tag Manager.
• Data Manipulation & Visualization: Strong SQL capabilities for querying raw databases, coupled with extensive experience building intuitive, highly visual dashboards in industry-standard tools (e.g., Tableau, Power BI, Looker).
• Executive Presentation Skills: Build exceptional presentations and translate complexdata concepts into clear, non-technical business narratives. Must be highly comfortable presenting to cross-functional leadership.
• Privacy & Compliance Knowledge: Proven understanding of global data privacy regulations (GDPR, CCPA), data ethics, and best practices for secure data collection.
• Analytical Problem Solving: Demonstrated ability to navigate complex organizational structures, align competing requests, and establish standardized reporting processes.

What We Offer

At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $7,000 for tuition reimbursement.
• Mental and emotional wellness: Resources for overall well-being, including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected range for the annual base salary for this position is $120,000 - 135,000. This role is eligible for an Incentive Compensation Plan (ICP) bonus up to 5%. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Come One, Come All

We strongly encourage you to apply if you’re interested; we'd love to learn how you can “serve” our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.