Senior Manager, Applied Analytics

USTA National Tennis Center Incorporated; Town of Florida, Northern (NY, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

USTA National Tennis Center Incorporated is seeking a Senior Manager, Applied Analytics to bridge business stakeholders with Technology, BI&A, and Marketing. You will help advance our digital analytics cadence and decision-support capabilities.

You will transition from reporting to proactive intelligence, shaping the CRM experience and ensuring all measurements comply with global privacy standards. In this role, you will lead cross-functional analytics initiatives, define data narratives, and

Responsibilities

• Serve as the central interface between business stakeholders and Technology, BI&A, Marketing, and other teams.
• Move from passive reporting to proactive analytics by deriving data-driven insights.
• Create and standardize reporting to enable actionable data narratives.
• Shape the CRM user experience and ensure measurements respect data ethics and privacy regulations.
• Coordinate cross-functional analytics and CRM alignment across stakeholder groups.

Job description

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role

The Senior Manager, Applied Analytics, serves as the central interface between business stakeholders and Technology, BI&A, Marketing, and other teams. Reporting directly to the MD, Head of Digital, this role is critical in building the future analytical operating model for our digital ecosystem. Transitioning from passive reporting to proactive intelligence, you will derive and champion data-driven insights. You will leverage existing and create new reporting to drive deeper integration and actionable outcomes. Key focus areas include managing digital tracking plans, standardizing insights, and creating compelling data narratives. You will also shape the CRM user experience and serve as a guardian of consumer trust, ensuring all measurements adhere to strict data ethics and global privacy regulations.

Cross-Functional Analytics & CRM Alignment

• Stakeholder Integration: Streamline analytics workflows between technical, BI&A, Marketing, Membership, and businesses. Act as the definitive translator of requests into requirements for the Analytics & Reporting team to execute.
• Platform & CRM Consultation: Actively participate in CRM and product meetings. Utilize funnel analytics, drop-off, and behavior insights to advise on optimal user journeys, feature inclusions/exclusions, and data capture strategies.
• KPI Consultation: Partner with Marketing and Content leads to define success metrics before campaign or platform launches, ensuring total alignment on key performance indicators (KPIs) and measurement methodology.