Senior Manager, AI-Powered Customer Campaigns

Genesys Cloud Services, Inc.; Menlo Park (CA); On-site; USD 105,000 - 184,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Telehealth coverage

Flexible work schedules and work from

401(k) matching program

Open Time Off + 10 holidays

Job summary

Genesys is seeking a Customer Content Campaigns Senior Manager to turn customer stories into integrated marketing campaigns across channels and audiences. This role leads activation and amplification for customer stories and Orchestrators content, collaborating with Digital, Social, Field Marketing, Events and Campaigns.

This role will manage programs for major events and strategic moments (including Xperience), coordinating with content owners to assemble stories, speakers, content and

Qualifications

• Significant experience in B2B integrated marketing, content marketing, customer marketing, campaigns or related field, ideally in enterprise tech or SaaS.
• Proven track record turning content into integrated, multi-channel campaigns.
• Strong knowledge of content activation, audience strategy, channel planning and campaign orchestration.

Responsibilities

• Turn customer stories into integrated campaigns across channels and audiences.
• Develop activation plans and select channel mix for stories.
• Collaborate with channel owners to execute campaigns.
• Create repeatable campaign models and playbooks.
• Partner with Sales, Customer Success and Marketing to maximize use of customer proof.
• Support major events like Xperience with content planning.

Skills

B2B marketing

Content marketing

Campaign orchestration

Cross-functional leadership

Event program management

Job description

Genesys is seeking a Customer Content Campaigns Senior Manager to turn customer stories into integrated marketing campaigns across channels and audiences. This role leads activation and amplification for customer stories and Orchestrators content, collaborating with Digital, Social, Field Marketing, Events and Campaigns.

This role will manage programs for major events and strategic moments (including Xperience), coordinating with content owners to assemble stories, speakers, content and