SEO / GEO / AEO Strategist

TriMark Digital; Raleigh (NC); On-site; USD 70,000 - 100,000; Full time

Job summary

TriMark Digital is seeking an SEO / GEO / AEO Strategist to lead integrated search strategies across traditional SEO, generative AI results, and answer engine optimization. You will own content roadmaps and build semantic, entity-driven strategies to boost visibility, traffic, and qualified leads.

You will collaborate with writers and developers to implement on-page and technical SEO, measure performance with GA4, GSC, and AI visibility tools, and translate data into actionable optimization

Qualifications

• 3–7+ years of experience in SEO, content strategy, or organic growth.
• Strong understanding of: Technical SEO fundamentals; Content strategy and keyword/intent mapping; Evolving search landscape (AI search, zero-click behavior, entity-based search).
• Experience creating or managing high-performing content programs.
• Familiarity with structured data, schema, and semantic SEO principles.
• Analytical mindset with the ability to tie work to business outcomes.
• Clear communicator who can translate complex search concepts into actionable plans.

Responsibilities

• Develop and execute integrated search strategies across: Traditional SEO, Generative Engine Optimization, and Answer Engine Optimization.
• Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms.
• Monitor and adapt to changes in search behavior, SERP features, and AI interfaces.
• Own the content roadmap aligned to business goals, search demand, and user intent.
• Build topic clusters, entity-driven content, and semantic strategies.
• Partner with writers, designers, and subject matter experts to produce high-quality, authoritative content.
• Optimize existing content for performance across both traditional and AI-driven search environments.
• Define KPIs across rankings, traffic, conversions, and AI visibility.
• Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools.
• Translate data into actionable insights and ongoing optimization plans.
• Collaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability).
• Implement structured data and entity markup to improve machine understanding and AI surfacing.
• Ensure content is optimized for readability, extraction, and summarization by AI systems.
• Cross-Channel Collaboration: Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact.

Skills

SEO fundamentals

Content strategy

Analytical mindset

Clear communicator

Tools

GA4

GSC

Ahrefs/Semrush

Job description

SEO / GEO / AEO Strategist

We’re looking for a search strategist who understands that “SEO” isn’t just about rankings anymore. This role sits at the intersection of traditional search, generative search (AI-driven results), and answer engine optimization—owning how brands show up across Google, AI platforms, and emerging discovery channels. You’ll lead content strategy with a performance mindset—building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences.

Roles + Responsibilities

Search Strategy (SEO + GEO + AEO)

• Develop and execute integrated search strategies across:
  • Traditional SEO (organic rankings, technical optimization)
  • Generative Engine Optimization (visibility in AI-generated responses)
  • Answer Engine Optimization (featured snippets, zero-click results)
• Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms
• Monitor and adapt to changes in search behavior, SERP features, and AI interfaces

Content Strategy & Development

• Own the content roadmap aligned to business goals, search demand, and user intent
• Build topic clusters, entity-driven content, and semantic strategies
• Partner with writers, designers, and subject matter experts to produce high-quality, authoritative content
• Optimize existing content for performance across both traditional and AI-driven search environments

Performance & Analytics

• Define KPIs across rankings, traffic, conversions, and AI visibility
• Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools
• Translate data into actionable insights and ongoing optimization plans

Technical & On-Page Optimization

• Collaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability)
• Implement structured data and entity markup to improve machine understanding and AI surfacingEnsure content is optimized for readability, extraction, and summarization by AI systems

Cross-Channel Collaboration

• Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact
• Support integrated campaigns where organic, paid, and AI visibility work together

Requirements

• 3–7+ years of experience in SEO, content strategy, or organic growth
• Strong understanding of:
  • Technical SEO fundamentals
  • Content strategy and keyword/intent mapping
  • Evolving search landscape (AI search, zero-click behavior, entity-based search)
• Experience creating or managing high-performing content programs
• Familiarity with structured data, schema, and semantic SEO principles
• Analytical mindset with the ability to tie work to business outcomes
• Clear communicator who can translate complex search concepts into actionable plans

Bonus Points

• Experience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.)
• Background in B2B, lead generation, or performance marketing environments
• Experience with CRO or conversion-focused content
• Familiarity with APIs, automation, or programmatic SEO approaches