National Accounts Home Services Account Executive

WebFX; United States; On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Negotiable compensation based on experience

Opportunities for internal advancement

Job summary

WebFX is seeking a dynamic Account Executive to drive outbound sales strategy and growth, focusing on digital marketing services in the Home Services industry. You will develop and optimize sales strategies to enhance lead generation and client acquisition. The ideal candidate has 3+ years of experience in outbound sales, familiarity with digital marketing and the Home Services sector. Competitive compensation, internal advancement opportunities, and dynamic team collaboration are part of the offering.

Qualifications

• 3+ years of experience in full-cycle outbound sales, lead generation, or business development.
• Familiarity with digital marketing services and the home services industry is required.
• Proven track record of driving outbound sales and achieving sales targets.

Responsibilities

• Design and implement outbound sales strategies focused on generating qualified leads.
• Conduct market research to identify target segments and build effective sales cadences.
• Leverage a mix of outbound tactics to generate new leads and opportunities.

Skills

Outbound sales techniques

Cold calling

Email outreach

Solution selling

Excellent communication skills

Education

Bachelor's degree in Business, Marketing or related field

Tools

Salesforce

HubSpot

LinkedIn Sales Navigator

Outreach

Chorus

Job description

About the Role

We are seeking a dynamic and results‑driven Account Executive to help drive our outbound sales strategy and growth, specifically selling our digital marketing services to potential clients in the Home Services industry. You will develop, execute, and optimize outbound sales strategies to increase lead generation, conversion rates, client acquisition, and revenue, working closely with the sales and marketing teams to refine outreach tactics, target markets, and improve overall sales effectiveness.

Key Responsibilities

• Design and implement outbound sales strategies focused on generating qualified leads and driving sales growth.
• Conduct market research to identify target segments, define key buyer personas, and build effective sales cadences.
• Align outbound initiatives with overall business objectives in collaboration with sales leadership.
• Leverage a mix of outbound tactics—including cold calling, email outreach, and LinkedIn prospecting—to generate new leads and opportunities.
• Develop and manage a robust pipeline of qualified leads using data‑driven insights.
• Utilize sales automation platforms to streamline outreach efforts and improve efficiency.
• Track and analyze outbound sales metrics such as response rates, conversion rates, meetings booked, and pipeline forecasts to evaluate campaign effectiveness.
• Use Salesforce and other sales tools to maintain accurate records and continuously refine outbound efforts.
• Build strong relationships with key decision‑makers and influencers in target companies to foster trust and encourage long‑term engagements.
• Manage outbound leads throughout the sales funnel, nurturing prospects until they are sales‑ready.
• Stay up to date on industry trends, competitor strategies, and best practices in outbound sales.
• Experiment with and adopt new tools, tactics, and technologies that improve outbound sales effectiveness.

Experience

• 3+ years of experience in full‑cycle outbound sales, lead generation, or business development.
• Familiarity with digital marketing services is required.
• Familiarity with the home services industry is required.
• Proven track record of driving outbound sales and achieving sales targets.
• Experience with sales tools such as Salesforce, HubSpot, LinkedIn Sales Navigator, Outreach, Chorus, Zoom, Excel, and Google Docs.
• Engagement with mid‑market and mature client segments within the SMB space.

Skills

• Strong understanding of outbound sales techniques, including cold calling, email outreach, and solution selling.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team in a fast‑paced, target‑driven environment.
• Analytical mindset focused on data‑driven decision making.
• High level of organization, attention to detail, and time‑management skills.

Education

Bachelor’s degree in Business, Marketing, or a related field (preferred).

Other Qualifications

• Self‑motivated, with a passion for sales and driving business growth.
• Experience in digital marketing or similar sales motion (e.g., SaaS, IT, Financial Services).
• Ability to adapt to evolving market trends and sales methodologies.

What You’ll Get From Us

• Negotiable compensation based on experience.
• Opportunities for internal advancement with merit‑based promotional pathways.