Senior Loyalty & Retention Marketing Strategist

AS Beauty Group; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

AS Beauty, a fast-growing cosmetic company based in New York City, is seeking a strategic Senior Manager of Retention & Loyalty Marketing. You will own loyalty strategy across multiple brands, driving rebuy, replenishment, and cross-sell initiatives via email, SMS, and our mobile app.

You will partner with Merchandising, Creative, Brand Marketing, CX, and agencies to ensure programs align with product launches and promotions, while mentoring team members and guiding enterprise loyalty technology

Qualifications

• 5–7+ years of experience in retention marketing, lifecycle marketing, or loyalty, with a track record of owning strategy; beauty or DTC e-commerce experience preferred.
• Experience building or scaling a loyalty program, rebuy/replenishment, or cross-sell programs based on purchase behavior.
• Strong analytical foundation with LT V, cohort, and segmentation data to shape strategy and defend recommendations.

Responsibilities

• Own the loyalty program strategy and roadmap, including tier structure, earning/redemption mechanics, VIP benefits, and platform optimization (Rivo).
• Lead rebuy and replenishment strategy with automated, personalized programs across email, SMS, mobile app, and loyalty touchpoints.
• Develop and scale cross-sell and upsell strategies using purchase history, affinity modeling, and segmentation.
• Set overarching retention strategy across email, SMS, mobile app, and loyalty; prioritize initiatives by impact on rebuy rate, repeat purchases, and LTV.
• Own the mobile app as a retention channel; build push notifications and in-app messaging in partnership with Product/App teams.
• Partner with Analytics/BI to build reporting on loyalty enrollment, tier migration, rebuy rate, and cross-sell performance.

Skills

Retention marketing

Lifecycle marketing

LTV analysis

Klaviyo

Rivo

AppsFlyer

Team leadership

Executive communication

Tools

Klaviyo

Rivo

AppsFlyer

Shopify

Amplitude

BigQuery

Job description

AS Beauty, a fast-growing cosmetic company based in New York City, is seeking a strategic Senior Manager of Retention & Loyalty Marketing. You will own loyalty strategy across multiple brands, driving rebuy, replenishment, and cross-sell initiatives via email, SMS, and our mobile app.

You will partner with Merchandising, Creative, Brand Marketing, CX, and agencies to ensure programs align with product launches and promotions, while mentoring team members and guiding enterprise loyalty technology