Loyalty Marketing Account Lead

Baesman; Columbus (OH); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical Insurance

Profit Sharing

Paid Time Off

Life Insurance

Disability Insurance

Job summary

Baesman CRM & Loyalty, a division of Baesman Group, seeks a marketer to own loyalty marketing from strategy through execution and analysis. You will work in a fast-paced environment translating client needs into actionable loyalty solutions, while coordinating with internal teams and stakeholders.

The role emphasizes analytics, performance optimization, and delivering campaigns that meet client goals, with a strong focus on loyalty trends and ROI.

Qualifications

• Bachelor’s Degree
• Minimum 1–3 years of experience in a marketing role
• Project management experience
• Exposure to retail loyalty marketing and/or direct marketing
• Proficiency with web-based interfaces and loyalty platforms

Responsibilities

• Understand client loyalty needs and develop complete loyalty solutions with program design, rewards, analytics, strategy and ROI
• Analyze and report financial model scenarios
• Lead sessions and coordinate loyalty design timelines with clients and teams
• Identify KPIs, analyze loyalty performance, and provide actionable insights
• Collaborate with database and other teams to innovate loyalty solutions

Skills

Loyalty marketing

Project management

Analytics

Communication skills

Retail marketing

Education

Bachelor’s Degree

Tools

CRM platforms

Job description

Baesman CRM & Loyalty, a division of Baesman Group, seeks a marketer to own loyalty marketing from strategy through execution and analysis. You will work in a fast-paced environment translating client needs into actionable loyalty solutions, while coordinating with internal teams and stakeholders.

The role emphasizes analytics, performance optimization, and delivering campaigns that meet client goals, with a strong focus on loyalty trends and ROI.