Retention Marketing Lead: Subscriptions & Loyalty

Golden Careers; Los Angeles (CA); Hybrid; USD 99,000 - 124,000; Full time

Benefits offered by this job

Comprehensive Healthcare Coverage

Bonus Opportunities

Investing in Your Future (401k + ESOP)

Work-Life Balance (vacation & sick/ MH

Well-Being Support

Career Growth

Make an Impact

Additional Benefits - reimbursements &

Job summary

Golden Careers is seeking a Manager, Retention Marketing to lead the post-purchase lifecycle across our Women’s Health & Beauty brands. You’ll own email/SMS flows, loyalty initiatives, and customer experience strategies to maximize repeat revenue.

You will manage a dedicated team, optimize churn reduction, and partner with brand teams on cross-sell opportunities while reporting to Growth Marketing leadership. This role is hybrid in Woodland Hills, CA.

Qualifications

• Comprehensive understanding of post-purchase psychology and LTV levers in beauty/health CPG.
• Strategic leader with hands-on oversight of team deliverables.
• Excellent cross-functional collaboration across growth, creative, and customer service.

Responsibilities

• Own retention metrics: Cohort LTV, Repurchase Rates, Subscription churn, and Active Subscriber Retention.
• Develop multi-channel post-purchase strategies across Email, SMS, Direct Mail, Loyalty programs, and Customer Portal.
• Lead subscription optimization—delivery frequency, skip/swap features, churn prevention flows.
• Collaborate with Brand Managers to design back-end cross-sell and bundle upgrades.

Skills

Retention marketing

Lifecycle marketing

Email marketing

SMS marketing

LTV analytics

Education

Bachelor’s Degree in Marketing, Business, Communications, or related field

Tools

Klaviyo

Attentive

Shopify Plus

Looker

Google Analytics/GA4

Job description

Golden Careers is seeking a Manager, Retention Marketing to lead the post-purchase lifecycle across our Women’s Health & Beauty brands. You’ll own email/SMS flows, loyalty initiatives, and customer experience strategies to maximize repeat revenue.

You will manage a dedicated team, optimize churn reduction, and partner with brand teams on cross-sell opportunities while reporting to Growth Marketing leadership. This role is hybrid in Woodland Hills, CA.