Sr. Professional, Loyalty Marketing

Under Armour; Baltimore (MD); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

Volunteer days

Merchandise discounts

401(k) matching

Parental leave

Well-being benefits

Job summary

Under Armour in Baltimore is seeking a Sr. Professional, Loyalty Marketing to drive member experiences and activations for the Armour Access program.

You will shepherd briefs, coordinate with Channel, Brand Marketing, Team Sports, Merchandising and Sports Marketing to bring loyalty activations to life. You will craft engaging experiences for members, manage content approvals, asset management, and ensure campaigns align with loyalty goals while delivering measurable commercial value for the

Qualifications

• Bachelor's or Master's with relevant experience; senior level without degree
• Experience in loyalty programs, events or sports marketing is a plus
• Ability to work independently in ambiguous environment; influence priorities

Responsibilities

• Present new experiences and campaigns to cross-functional teams
• Interpret decisions during development and activation planning
• Summarize status updates for Loyalty team and leadership
• Develop campaigns based on consumer insights and benchmarking

Education

Bachelor's degree with 5+ years experience

Master's degree with 3+ years experience

9 years relevant work experience without degree

Job description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

The Sr. Professional, Loyalty Marketing position will be responsible for identifying and prioritizing Member experiences, sweepstakes and athlete content from idea through activation readiness and hand-off to Marketing Campaign Ops to support Under Armour’s newly revamped Armour Access loyalty program.

Experiences will deliver on the program promise to provide Members with experiences that showcase the best of Under Armour, including thinking through the Member experience, campaign details, content delivery & approvals and asset management. Ultimately, the Sr. Professional aims to create unique and exciting experiences for Armour Access Members, driving Member acquisition and retention.

The Sr. Professional, Loyalty Marketing will need to drive multiple workstreams including but not limited to developing briefs and processes, alignment and approvals from cross functional teams in Channel / Brand Marketing, Team Sports, Merchandising and Sports Marketing to bring Member-focused activations to market.

The Sr. Professional, Loyalty Marketing will be required to clearly convey and champion the program needs ensuring loyalty goals are integrated into Marketing campaign and event strategies. They will work collaboratively with cross-functional teams to develop and communicate updates on the Member experience, refining execution details and ensuring activations are on-track, ultimately keeping the Member experience and program strategy top-of-mind and driving commercial value for the business.

Your Impact

• Presents new experience and campaign ideas to cross-functional teammates, influencing and developing all activation details with program guidance on a robust calendar of upcoming Member experiences, sweepstakes, content and products, interpreting outcomes and improving future experiences based on results.


• Understands and helps interpret decisions as they arise during the development and activation planning. Contributes to the development / communication of any changing implications and priorities for the program based on these results


• Summarizes and communicates status updates of upcoming Member experience plans for Loyalty team alignment and leadership reviews


• Helps to inform develop new campaigns and experiences based on consumer insights, competitor benchmarking, and prior campaign results

Qualifications

• Bachelor's degree with typically 5 years of relevant experience or Master's degree with typically 3 years of relevant experience or typically 9 years of relevant work experience without degree


• Experience working in a fast-paced, consumer-centric initiatives that focus on engaging consumers to influence their resulting behavior with their brand (e.g. loyalty programs, partnerships and / or collaborations or agency work) loyalty program experience, event planning or Sports marketing a plus


• Ability to work independently and function in an ambiguous environment


• Ability to influence others to convey prioritization of loyalty initiatives and campaigns as an important initiative for the region and brand.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore HQ office.


• Work Schedule:This role follows a hybrid work schedule, requiring 4 days in-office per week.


• Travel: Minimal


• Licenses/Certifications: N/A


• Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.


• 1 #hybrid

Relocation

• No relocation provided

Base Compensation

$75,000.00-$100,000.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community


• Under Armour Merchandise Discounts


• Competitive 401(k) plan matching


• Maternity and Parental Leave for eligible and FMLA-eligible teammates


• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].