Senior Living Sales VP - Multi-Community Growth

Benchmark Senior Living; Waltham (MA); On-site; USD 220,000 - 320,000; Full time

Job summary

Benchmark Senior Living seeks a dynamic Vice President of Sales to lead our portfolio’s sales organization, driving occupancy, move-ins and rate through strategic direction and high-performing teams.

The role partners with Marketing, Operations, Revenue Management, and Asset Management to convert demand into revenue while upholding Benchmark’s compassionate values and service excellence.

Qualifications

• Minimum of 10 years of sales experience, preferably in senior living, including several years leading multi-community or multi-region sales teams.
• Demonstrated record of achieving occupancy and move-in goals across a portfolio.
• Strong working knowledge of sales funnel metrics, CRM tools, and sales forecasting.
• Experience partnering with marketing, pricing, and operations teams to align strategy with organizational goals.
• Experience hiring, coaching, and managing leaders, including performance management and personnel actions.

Responsibilities

• Provide strategic direction, coaching, and accountability to regional sales leaders and community sales teams responsible for achieving census goals.
• Establish move-in, occupancy, and conversion goals by region, community, and sales counselor, and track performance against them on a regular cadence.
• Own the sales process from first inquiry through move-in, setting and enforcing standards for lead response time, follow-up, tour-to-move-in conversion, and the family experience.
• Monitor census trends, move-ins, move-outs, and pipeline health by community. Identify communities that are falling behind and step in early with clear recovery plans.
• Partner with Marketing on lead generation, lead quality, referral sources, messaging, and campaign results.
• Partner with Revenue Management and Asset Management on pricing, rate strategy, level-of-care pricing, and unit mix to balance occupancy and rate.
• Collaborate with Operations, Resident Care, Dining, and Programming leaders so the move-in experience is seamless and prospective residents and families see each community at its best.
• Deliver sales forecasts, pipeline reports, and performance updates to the COO and senior leadership to support strategic planning and budgeting.
• Develop and maintain sales policies, tools, and procedures that apply consistently across the portfolio.
• Recruit, develop, and manage regional and community sales leaders, including performance management and personnel actions for direct reports.
• Oversee sales training, onboarding, CRM use, and sales support and administration functions to build a consistent, skilled, and values-driven sales team.

Skills

Sales leadership

Pipeline management

Strategic planning

Team development

CRM proficiency

Cross-functional collaboration

Communication skills

Tools

CRM software

Job description

Benchmark Senior Living seeks a dynamic Vice President of Sales to lead our portfolio’s sales organization, driving occupancy, move-ins and rate through strategic direction and high-performing teams.

The role partners with Marketing, Operations, Revenue Management, and Asset Management to convert demand into revenue while upholding Benchmark’s compassionate values and service excellence.