Senior Living Sales Manager - Drive Occupancy & Growth

ALG Senior; Sumter (SC); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Competitive salary

Health, dental & vision insurance

Paid time off & holidays

Professional development opportunities

Company-paid life insurance

Employee Assistance Program

Job summary

The Gardens at Sumter is seeking a dynamic Sales Manager to lead our community's sales and marketing efforts, drive occupancy growth, and build strong relationships with prospective residents and families. This role requires strategic planning, proactive outreach, and a passion for helping seniors find an ideal living environment.

The Sales Manager will lead campaigns, events, and outreach programs, manage the full sales process from inquiry to move-in, and collaborate with executive leadership

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field preferred.
• 2–3 years of sales experience, preferably in senior living, healthcare, or hospitality.
• Strong sales, negotiation, and closing skills; excellent communication and interpersonal abilities.
• Proficiency in Microsoft Office Suite and CRM software.
• Ability to work independently, manage time effectively, and adapt to a fast-paced environment.

Responsibilities

• Develop and execute strategic sales plans to achieve and exceed occupancy targets.
• Conduct market analysis to identify opportunities for growth and competitive advantages.
• Implement marketing campaigns, events, and outreach programs to generate leads.
• Lead management: manage the entire sales process from inquiry to move-in.
• Track and report on sales activities, lead conversions, and occupancy trends.
• Utilize CRM software to maintain accurate records of prospects and follow-up activities.
• Relationship building with prospective residents, families, referral sources, and community partners.
• Represent The Gardens at Sumter at community events and professional gatherings.
• Collaborate with the Executive Director and staff to align sales with community goals.
• Provide training and support on effective sales techniques and customer engagement.

Skills

Sales skills

Negotiation

Closing

Communication

Interpersonal skills

CRM software

Education

Bachelor’s degree

Tools

CRM software

MS Office

Job description

The Gardens at Sumter is seeking a dynamic Sales Manager to lead our community's sales and marketing efforts, drive occupancy growth, and build strong relationships with prospective residents and families. This role requires strategic planning, proactive outreach, and a passion for helping seniors find an ideal living environment.

The Sales Manager will lead campaigns, events, and outreach programs, manage the full sales process from inquiry to move-in, and collaborate with executive leadership