Senior Living Growth & Engagement Director

Charter Senior Living; Murray Hill (GA); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Paid training

Paid time off and holidays

Medical, dental, vision insurance

Job summary

Charter Senior Living in Augusta, GA is seeking a dynamic Sales & Marketing Director to lead occupancy growth and drive community sales initiatives.

You will build referral networks, conduct tours, manage inquiries, and collaborate with leadership to ensure exceptional resident experiences. The role rewards relationship-building, teamwork, and a strong focus on resident satisfaction and revenue goals.

Qualifications

• Experience in senior living, healthcare, hospitality, or sales preferred.
• Assisted living or memory care experience strongly preferred.
• Proven ability to build relationships and achieve sales goals.
• CRM or senior living software experience preferred.
• Excellent communication and organizational skills.

Responsibilities

• Drive occupancy growth and support census goals.
• Manage prospective resident inquiries and follow-up processes.
• Conduct professional, personalized community tours.
• Build relationships with prospective residents and families.
• Convert leads into move-ins through exceptional customer service.
• Maintain accurate lead management and CRM documentation.
• Coordinate and participate in marketing events, outreach efforts, and networking opportunities.
• Promote the community through professional presentations and engagement initiatives.
• Support community reputation management and brand visibility.
• Guide families through the senior living decision-making process with compassion.

Skills

Senior living sales

Relationship-building

Customer service

CRM proficiency

Communication

Tools

CRM software

Senior living software

Job description

Charter Senior Living in Augusta, GA is seeking a dynamic Sales & Marketing Director to lead occupancy growth and drive community sales initiatives.

You will build referral networks, conduct tours, manage inquiries, and collaborate with leadership to ensure exceptional resident experiences. The role rewards relationship-building, teamwork, and a strong focus on resident satisfaction and revenue goals.