Senior Living Sales Leader — Drive Occupancy & Growth

The-Gardens-of-Tren; New Bern (NC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive pay with bonus potential

Health, dental, and vision insurance

Paid time off and holidays

Professional development opportunities

Company-paid life insurance

Employee Assistance Program

Job summary

The Gardens of Trent in North Carolina is seeking an experienced Area Sales Manager to oversee sales and marketing across two senior living communities, The Gardens of Trent and The Gardens of Pamlico, with a focus on occupancy growth and resident satisfaction.

You will lead sales strategy, build relationships with prospective residents and referral sources, collaborate with marketing on local campaigns, manage the lead pipeline in CRM, monitor occupancy metrics, and mentor the local teams to

Qualifications

• Bachelor’s degree or higher in a related field.
• 3+ years of experience in sales or marketing within senior living or healthcare.
• Proven track record of meeting sales goals and driving occupancy growth.
• Strong interpersonal, communication, and presentation skills.
• Ability to manage multiple communities and projects.
• CRM proficiency; Yardi preferred, Microsoft 365.
• Valid driver’s license and reliable transportation.
• Compassion for working with the elderly.

Responsibilities

• Oversee sales and marketing strategies for 2+ senior living communities to drive occupancy.
• Build and maintain relationships with prospective residents, families, referral sources, and partners to generate leads.
• Collaborate with marketing to develop local outreach initiatives, events, and digital campaigns.
• Manage the lead pipeline and CRM; ensure timely follow-up to convert inquiries into move-ins.
• Monitor sales performance, set achievable goals, and strategize to meet occupancy targets.
• Guide and mentor community sales teams to maintain a high-performance culture.
• Track and report on occupancy metrics and sales activities to senior leadership.
• Stay updated on local market trends and competitor offerings to position communities effectively.
• Deliver excellent customer service throughout the sales process.

Skills

Sales leadership

Relationship building

Communication skills

CRM systems

Team leadership

Marketing collaboration

Market research

Driver's license

Education

Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field

Tools

Yardi

Job description

The Gardens of Trent in North Carolina is seeking an experienced Area Sales Manager to oversee sales and marketing across two senior living communities, The Gardens of Trent and The Gardens of Pamlico, with a focus on occupancy growth and resident satisfaction.

You will lead sales strategy, build relationships with prospective residents and referral sources, collaborate with marketing on local campaigns, manage the lead pipeline in CRM, monitor occupancy metrics, and mentor the local teams to