Area Sales Manager

The-Gardens-of-Tren; New Bern (NC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive pay with bonus potential

Health, dental, and vision insurance

Paid time off and holidays

Professional development opportunities

Company-paid life insurance

Employee Assistance Program

Job summary

The Gardens of Trent in North Carolina is seeking an experienced Area Sales Manager to oversee sales and marketing across two senior living communities, The Gardens of Trent and The Gardens of Pamlico, with a focus on occupancy growth and resident satisfaction.

You will lead sales strategy, build relationships with prospective residents and referral sources, collaborate with marketing on local campaigns, manage the lead pipeline in CRM, monitor occupancy metrics, and mentor the local teams to

Qualifications

• Bachelor’s degree or higher in a related field.
• 3+ years of experience in sales or marketing within senior living or healthcare.
• Proven track record of meeting sales goals and driving occupancy growth.
• Strong interpersonal, communication, and presentation skills.
• Ability to manage multiple communities and projects.
• CRM proficiency; Yardi preferred, Microsoft 365.
• Valid driver’s license and reliable transportation.
• Compassion for working with the elderly.

Responsibilities

• Oversee sales and marketing strategies for 2+ senior living communities to drive occupancy.
• Build and maintain relationships with prospective residents, families, referral sources, and partners to generate leads.
• Collaborate with marketing to develop local outreach initiatives, events, and digital campaigns.
• Manage the lead pipeline and CRM; ensure timely follow-up to convert inquiries into move-ins.
• Monitor sales performance, set achievable goals, and strategize to meet occupancy targets.
• Guide and mentor community sales teams to maintain a high-performance culture.
• Track and report on occupancy metrics and sales activities to senior leadership.
• Stay updated on local market trends and competitor offerings to position communities effectively.
• Deliver excellent customer service throughout the sales process.

Skills

Sales leadership

Relationship building

Communication skills

CRM systems

Team leadership

Marketing collaboration

Market research

Driver's license

Education

Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field

Tools

Yardi

Job description

Are you a results-driven sales leader passionate about building relationships and driving occupancy in senior living communities?

The Gardens of Trent is seeking an experienced Area Sales Manager to oversee sales and marketing efforts across multiple communities, ensuring growth and success at The Gardens of Trent and The Gardens of Pamlico.

Why Join The Gardens of Trent?

At The Gardens of Trent, we foster a culture of compassion, leadership, and growth—for our residents and our team. We offer:

• Competitive pay rates with bonus potential
• Comprehensive health, dental, and vision insurance
• Paid time off and holidays
• Ongoing professional development opportunities
• Company-paid life insurance
• Company-paid Employee Assistance Program

Essential Duties and Responsibilities:

• Sales Leadership: Oversee the sales and marketing strategies for 2 or more senior living communities, driving occupancy and promoting the unique offerings of each community.
• Relationship Building: Establish and maintain strong relationships with prospective residents, families, referral sources, and community partners to generate leads and increase awareness.
• Marketing & Outreach: Collaborate with the marketing team to develop and execute local marketing initiatives, including events, outreach programs, and digital campaigns to attract new residents.
• Lead Management: Manage the lead pipeline, track progress through CRM systems, and ensure timely follow-up to convert inquiries into move-ins.
• Performance Monitoring: Regularly assess sales performance, set achievable goals, and create strategies to meet or exceed occupancy targets across all assigned communities.
• Team Support: Work closely with community leadership and the sales team at each community to provide guidance, mentorship, and sales training, ensuring a high-performance culture.
• Reporting & Analysis: Track and report on sales activities, lead conversion rates, and occupancy metrics, presenting findings and recommendations to senior leadership.
• Market Research: Stay informed about local market trends, competitor offerings, and industry developments to help position the communities for success.
• Customer Service Excellence: Ensure a high level of customer service and satisfaction throughout the sales process, maintaining a positive reputation within the community and industry.

Qualifications:

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (preferred)
• 3+ years of experience in sales or marketing within the senior living or healthcare industry (required)
• Proven success in meeting or exceeding sales goals and driving occupancy growth
• Strong interpersonal, communication, and presentation skills
• Ability to manage multiple communities and projects effectively
• Proficiency in CRM systems, Yardi preferred and Microsoft 365
• Valid driver’s license and reliable transportation (required)
• Compassion for and a desire to work with the elderly