Occupancy Growth Director - Senior Living

Primrose Retirement Communities; Findlay (OH); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

PTO

Medical, Dental, Vision Insurance

EAP

Job summary

Primrose Retirement Communities is seeking a Sales Director to grow community occupancy by managing the sales program and forming strong relationships with prospective residents and their families. You will conduct face‑to‑face visits, follow ups, and outreach to referral sources to achieve targets.

The role requires a marketing or related degree, experience in senior living or sales, and the ability to collaborate across departments while maintaining a flexible schedule and a resident‑centered

Qualifications

• Bachelor’s degree in marketing or related field preferred or equivalent experience.
• Previous senior living or sales experience preferred.
• Passion to serve as an advisor to seniors and their families.
• Ability to overcome concerns and develop meaningful relationships with prospective residents and their family members.
• Willingness to work productively with other departments and Home Office staff.
• Self-motivated and goal-oriented.
• Demonstration of ability to establish long-term relationships.
• Willingness to engage in consistent one‑on‑one conversations with referral sources.
• Able and willing to work flexible hours to meet customers’ schedule.

Responsibilities

• Achieves and/or exceeds budgeted occupancy goals and sales quotas.
• Focuses 90% of time on income producing activities: making calls, setting appointments, creative planning, events, outreach, and additional follow up with prospects, family members, and referral sources.
• Utilizes the Primrose sales systems and processes when conducting inquiry calls, onsite visits, home visits, and follow up activities with prospective residents and their families daily.
• Records follow up activities with prospective residents, their families, and referral sources in CRM database.
• Conducts consistent team training on the inquiry process, onsite visits, and customer service.

Skills

Sales experience

Senior living experience

Marketing knowledge

Education

Bachelor’s degree in marketing or related field

Job description

Primrose Retirement Communities is seeking a Sales Director to grow community occupancy by managing the sales program and forming strong relationships with prospective residents and their families. You will conduct face‑to‑face visits, follow ups, and outreach to referral sources to achieve targets.

The role requires a marketing or related degree, experience in senior living or sales, and the ability to collaborate across departments while maintaining a flexible schedule and a resident‑centered