Senior Living Sales Director

Coulter Services; Houston (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

Coulter Services in Houston, TX, seeks a Sales Director for a luxury senior living community to drive occupancy and revenue across independent living, assisted living, and memory support.

You will lead a high-performing sales team, build relationships with families and referral partners, guide families through decisions with empathy, and coordinate tours and events to showcase the community. Collaborate with operations and care to ensure smooth move-ins.

Qualifications

• Proven sales leadership in senior living or related services.
• Strong people leadership, coaching, and performance management skills.
• Excellent communication, relationship-building, and stakeholder management.
• Customer-focused with empathy when working with families.
• Ability to collaborate cross-functionally to ensure resident experiences.

Responsibilities

• Own and execute the community sales strategy to meet occupancy and revenue goals.
• Lead, coach, and manage a high-performing sales team.
• Build and maintain relationships with prospects, families, and referral partners.
• Guide families through the decision-making process with empathy and professionalism.
• Host and promote tours and community events.
• Partner with operations and care teams to support a seamless move-in experience.

Skills

Sales leadership

People leadership

Communication

Relationship-building

Cross-functional collaboration

Job description

Sales Director

for a luxury senior living community, responsible for driving occupancy and revenue across independent living, assisted living, and memory support.

Key Responsibilities

• Own and execute the community sales strategy to meet occupancy and revenue goals.
• Lead, coach, and manage a high-performing sales team.
• Build and maintain relationships with prospects, families, and referral partners.
• Guide families through the decision-making process with empathy and professionalism.
• Host and promote tours and community events.
• Partner with operations and care teams to support a seamless move-in experience.

Qualifications & Skills

• Proven sales leadership experience, ideally in senior living or a related services industry.
• Strong people leadership, coaching, and performance management skills.
• Excellent communication, relationship-building, and stakeholder management.
• Customer-focused approach with empathy and discretion when working with families.
• Ability to collaborate cross-functionally to ensure high-quality resident experiences.