Senior Living Sales Counselor

Wynen's; Sunbury (OH); On-site; USD 55,000 - 90,000; Full time

Job summary

Wynen's in Sunbury, OH is seeking a role to own the sales and marketing efforts for a senior living community, driving occupancy and revenue growth through full-cycle relationship management. You will handle inquiry to move-in, coordinate tours, and maintain model rooms to showcase current standards.

The role emphasizes strong selling skills, excellent communication, and CRM documentation to track leads and follow-ups with families and referral sources.

Qualifications

• Strong sales capability.
• Excellent communication and relationship-building skills.
• Customer-focused presentation skills.
• Attention to detail in all interactions.
• Proficiency managing CRM documentation and records.

Responsibilities

• Manage end-to-end sales cycle from initial inquiry to move-in coordination.
• Develop and execute marketing plans to attract prospective residents.
• Build relationships with prospective residents, families, and referral sources.
• Conduct discovery sessions and guided tours highlighting community value and amenities.
• Coordinate move-ins and ensure smooth transitions for new residents.
• Maintain model rooms to reflect current standards for tours.
• Research competitors to inform sales strategies.
• Document leads, activities, and follow-ups accurately in the CRM.

Skills

Sales skills

Communication

Relationship-building

Presentation skills

CRM documentation

Tools

CRM software

Job description

Role:

Own the sales and marketing efforts for a senior living community, driving occupancy and revenue growth through full-cycle relationship management.

Key Responsibilities

• Manage the end-to-end sales cycle, from initial inquiry through move-in coordination.
• Develop and execute marketing plans to attract prospective residents.
• Build strong relationships with prospective residents, families, and referral sources.
• Conduct discovery sessions and guided tours, highlighting community value and amenities.
• Coordinate move-ins and ensure a smooth transition for new residents.
• Maintain model rooms to reflect current standards and readiness for tours.
• Research and monitor competitors to inform sales strategies.
• Document leads, activities, and follow-ups accurately in the CRM.

Qualifications & Skills:

Strong sales capability, excellent communication and relationship-building, customer-focused presentation skills, attention to detail, and proficiency managing CRM documentation.