Senior Living Sales Counselor

Garden Healthcare; Sunset Corners (FL); On-site; USD 42,000 - 60,000; Full time

Job summary

East Ridge Village is seeking a Senior Living Sales Counselor to sell the community lifestyle from first contact through closing. Success comes from consulting with prospective residents via calls, appointments, and events, guiding them to deposits and occupancy gains.

The role requires generating monthly sales from diverse lead sources, maintaining momentum through CRM and forecasts, and achieving reservation targets while enhancing resident move-ins.

Qualifications

• College bachelor’s degree preferred—Business Administration, Marketing, Finance or English.
• Proven sales experience including commissioned sales.
• At least one year in marketing/sales in senior living setting preferred.

Responsibilities

• Generate a minimum quota of 3 or more sales per month from all lead sources.
• Respond to information requests promptly with a high sense of urgency.
• Provide accurate reports to all appropriate parties.
• Connect with a sufficient volume of leads daily to meet established goals and maintain a metrics-driven plan.
• Maintain CRM data base effectively and timely for inquiries.
• Update a daily sales board to forecast opportunities and plan actions.
• Know lead fulfillment and tracking procedures to advance prospects.
• Track weekly call metrics and appointment goals with tours booked two weeks ahead.
• Prospect for referrals using existing residents, depositor and lead contacts.

Skills

Sales experience

Commission-based sales

Lead generation

Education

Bachelor's degree preferred

Job description

East Ridge Village is seeking a Senior Living Sales Counselor!

The Senior Living Sales Counselor presents and sells the community lifestyle to the prospective resident – from initial lead through closing – leading to deposits and gains in occupancy. This individual is responsible for meeting with prospective residents through telephone contact, personal appointments and will apply effective sales techniques which include a thorough discovery process, pipeline management tools, consultative and relational selling practices.

This effort includes both conducting and monitoring measurable sales goals for calls, appointments, event attendance, deposits, and occupancy for the community. The Senior Living Counselor is responsible for achieving (meeting or exceeding) reservation and move-in goals which advance occupancy for the community.

Responsibilities:

• Generate a minimum quota of 3 or more sales per month from all lead sources including but not limited to potential residents, staff and professional community contacts.
• Respond to requests for information in a timely manner with a high sense of urgency.
• Provide accurate reports to all appropriate parties
• Connect with a sufficient volume of leads and prospects by phone daily to create the velocity of sales needed to meet established goals, work within a metrically driven set of benchmarks and critical success factors.
• Daily maintain CRM data base effectively and in a timely manner with all inquiries.
• Maintain and update daily an effective sales board which provides forecasting opportunities to know and reach monthly sales goals and adopt weekly plans of action to self-correct any shortfalls.
• Know the procedures followed in lead fulfillment and lead tracking to advance a prospect in the sales process.
• Keep track of weekly call metrics and appointment setting goals with tours booked out two weeks in advance on the calendar.
• Utilize existing residents, depositor and lead contacts to generate additional leads by prospecting for referrals.

Requirements:

• College bachelor’s degree preferred-Business Administration, Marketing, Finance or English.
• Proven sales experience including commissioned sales
• At least one year in marketing/sales in senior living setting preferred.