Senior Living Sales Counselor

The Village at Gainesville; Gainesville (FL); On-site; USD 42,000 - 70,000; Full time

Benefits offered by this job

Comprehensive benefits package

Educational assistance programs

PTO and 403(b) plan with matching

Job summary

The Village at Gainesville is seeking a Senior Living Sales Counselor to present the community lifestyle to prospective residents and guide them from initial contact to deposit and move‑in. You will meet with leads through phone calls, personal appointments, tours, and events, applying consultative and relational selling techniques with CRM tracking.

Responsibilities include meeting monthly sales quotas, timely information responses, and providing accurate reports to the Sales Director while

Qualifications

• Must be willing to work occasional weekends in rotation with other Sales Counselors.
• Bachelor’s degree preferred—Business Administration, Marketing, Finance or English.
• At least three years in marketing/sales in a senior living setting preferred.

Responsibilities

• Generate a minimum quota of 3 or more sales per month from all lead sources including but not limited to potential resident, staff and professional community contacts.
• Respond to requests for information promptly with a high sense of urgency.
• Provide accurate reports to all appropriate parties
• Maintain regular contact with existing leads; set next steps and advance toward deposits and move‑ins.
• Conduct sales presentations via calls, appointments, tours, and events to convert leads into residents.
• Input data and track leads in the ENQUIRE data base; monitor lead sources and progress.
• Match customer preferences to community benefits and guide to commitment.

Education

Bachelor's degree

Job description

WE’RE WAITING TO HEAR FROM YOU. COME JOIN OUR FAMILY AND GROW YOUR CAREER WITH US! Our team is only as strong as each individual contributor – which is why we focus our energy on hiring people who are friendly, hardworking and have a true passion for serving older adults.

After all, residents aren’t guests in our community; we’re working in their home.

Position Title: Senior Living Sales Counselor

Overview

The Senior Living Sales Counselor presents and sells the community lifestyle to the prospective resident – from initial lead through closing – leading to deposits and gains in occupancy. This individual is responsible for meeting with prospective residents through telephone contact, personal appointments and will apply effective sales techniques which include a thorough discovery process, pipeline management tools, consultative and relational selling practices. This position reports to the Sales Director.

This effort includes both conducting and monitoring measurable sales goals for calls, appointments, event attendance, deposits and occupancy for the community. The Senior Living Counselor is responsible for achieving (meeting or exceeding) reservation and move-in goals which advance occupancy for the community.

Essential Job Functions

• Generate a minimum quota of 3 or more sales per month from all lead sources including but not limited to potential resident, staff and professional community contacts.
• Respond to requests for information in a timely manner with a high sense of urgency.
• Provide accurate reports to all appropriate parties
• Maintain regular contact with existing leads and prospects always setting next steps.
• Interact with all leads whether provided through advertising, public relations, referral, or personal contact and to turn those leads into depositors and residents of the Community through the use of professional selling skills including but not limited to outbound sales calls, in-person sales appointments and tours, event participation, and group presentations
• Address specific customer preferences and priorities to guide them to commitment
• Connect with a sufficient volume of leads and prospects by phone daily to create the velocity of sales needed to meet established goals; work within a metrically driven set of benchmarks and critical success factors.
• Daily maintain CRM data base effectively and in a timely manner with all inquiries
• Skillfully interview prospects or their representatives to ascertain how the Community will meet their needs
• Know and be able to explain the benefits of residing at the Community and value proposition including the community points of differences.
• Record all information obtained during the interview process and accurately input data in the ENQUIRE data base, correctly noting where each lead came from.
• Conduct effective sales presentations that inspire customers to take the next step in the sales process
• Influence closing through sales messages, video follow-ups, presentation techniques, home visits, facilitation methods and relationship management
• Execute thorough follow through to be able to retain the majority of sales and move prospects forward to move-in. This includes daily mining of the
• Maintain prospect relationships through consistent communications by phone, mail, email, 1:1 contact in an effort to meet company benchmarks of inquiry to tour, tour to move in and inquiry to move in
• Operate prospect-tracking system and possess strong personal computer proficiency
• Maintain and update daily an effective sales board which provides forecasting opportunities to know and reach monthly sales goals and adopt weekly plans of action to self-correct any short-falls.
• Know the procedures followed in lead fulfillment and lead tracking to advance a prospect in the sales process
• Keep track of weekly call metrics and appointment setting goals with tours booked out two weeks in advance on the
• Utilize existing resident, depositor and lead contacts to generate additional leads by prospecting for

Qualifications

• Must be willing to work occasional weekends in rotation with other Sales Counselors.
• College bachelor’s degree preferred-Business Administration, Marketing, Finance or English.
• At least three years in marketing/sales in senior living setting preferred.
  

Benefits and Perks

• Comprehensive benefits package, including medical, dental, life and disability insurance
• Educational assistance programs
• Paid Time Off, company paid holidays, 403(B) plan with matching contributions, and more

Environment

The Village at Gainesville offers a highly professional, engaging, team-centered environment where associates can grow professionally, and have a positive impact on the lives of the seniors that we serve. If you have a passion for serving others and are dedicated to improving the lives of seniors, this is the employment opportunity for you!

Location

While our 104-acre campus has all the amenities of a small town, sometimes it’s nice to explore off campus. Just 10 minutes away, you’ll find shopping, theaters and restaurants. Gainesville is home to the University of Florida, which is one of the largest universities in the United States as well as Santa Fe College, recently ranked #1 community college in the US. Gainesville is highly recognized as a great place to live and work.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.