Senior Living Partnerships & Growth Lead

Experience Senior Living; Denver (CO); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Medical

Dental

Vision

STD/LTD

Life insurance

401k with employer matching

Paid holidays

PTO 20 days

Job summary

Experience Senior Living is seeking a Business Development Specialist to drive occupancy growth and strengthen referral partnerships across its portfolio. The role focuses on building relationships with professional referral sources, generating qualified leads, and supporting on-site sales and stabilization efforts during openings and transitions.

The position requires travel to communities, CRM activity, and collaboration with leadership to meet market goals.

Qualifications

• Bachelor's degree in business, marketing, communications, healthcare administration, or a related field.
• 4+ years of experience in senior living, healthcare, sales, marketing, business development, or community outreach.
• Experience developing professional relationships, conducting outreach, or generating leads.
• Senior living or healthcare experience preferred.
• Experience working with CRM systems, preferably Aline/Sherpa.
• Strong communication, relationship-building, organizational, and follow-through skills.
• Valid driver's license and reliable transportation.
• Willingness and ability to travel to support assigned communities and markets.
• Ability to work a flexible schedule, including occasional evenings and weekends.

Responsibilities

• Partner with Executive Directors, Directors of Sales, and community teams to support occupancy and move-in goals.
• Support sales presentations, community tours, prospect follow-up, and other sales activities as needed.
• Maintain accurate prospect, referral, and follow-up activity within the CRM system (Aline/Sherpa or equivalent).
• Assist community teams in delivering an exceptional prospect and family experience throughout the sales process.
• Participate in sales strategy discussions and creative outreach planning to generate leads and increase community awareness.
• Provide additional on-site sales support during periods of team transition, leave, new community openings, or occupancy stabilization.
• Support community events, outreach initiatives, and other activities designed to increase visibility and generate qualified leads.
• Build and maintain relationships with professional referral sources, including healthcare providers, discharge planners, social workers, senior care professionals, and community organizations.
• Conduct consistent outreach to existing and prospective referral partners to increase awareness of Experience Senior Living communities and services.
• Identify new referral opportunities and help develop pipelines that generate qualified leads for assigned communities.
• Execute business development and outreach activities in alignment with established market and community goals.
• Schedule and conduct meetings, presentations, tours, and educational opportunities with referral partners.
• Maintain an active presence in assigned markets through networking events, health fairs, professional organizations, and community partnerships.
• Track referral activity, lead generation, conversion trends, and other business development metrics.
• Gather and communicate relevant market and competitive information to sales and marketing leadership.
• Support outreach and relationship-building efforts for new communities during pre-opening and early occupancy phases.

Skills

Communication skills

Relationship-building

Organizational skills

Follow-through

Education

Bachelor's degree in business, marketing, communications, healthcare administration, or a related field

Tools

Aline/Sherpa CRM

Job description

Experience Senior Living is seeking a Business Development Specialist to drive occupancy growth and strengthen referral partnerships across its portfolio. The role focuses on building relationships with professional referral sources, generating qualified leads, and supporting on-site sales and stabilization efforts during openings and transitions.

The position requires travel to communities, CRM activity, and collaboration with leadership to meet market goals.