Sales Specialist

Bennetts Company; Sunbury (OH); On-site; USD 52,000 - 76,000; Full time

Job summary

Bennetts Company in Sunbury, OH is seeking a Senior Living Sales Specialist to drive occupancy and revenue growth by leading the full sales cycle, conducting personalized tours, and nurturing relationships with residents and referral sources.

The role emphasizes strategic outreach, CRM-driven follow-ups, and collaboration with internal teams to ensure a smooth move-in experience. You will analyze market trends, coordinate events, and manage the budget for growth.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• Minimum 2 years of senior living sales and marketing experience.
• Knowledge of applicable senior living laws and regulations.
• Proven closing ability and relationship-building skills.
• Strong organization and follow-up; proficient with CRM and digital tools.
• Compassionate and motivated by helping others.

Responsibilities

• Develop and implement targeted sales strategies to achieve occupancy goals.
• Lead discovery sessions and provide community tours for residents and families.
• Create and execute marketing plans aligned with market trends.
• Coordinate move-in planning with internal departments and admissions paperwork.
• Maintain CRM records and prioritize outreach to improve conversion.
• Plan and host marketing events and external outreach with providers.
• Monitor the departmental budget for cost-effective initiatives.

Skills

Communication skills

Relationship-building

Time management

CRM proficiency

Presentation skills

Empathy

Digital tools

Education

Bachelor’s degree in marketing or related field

Tools

CRM software

Microsoft Office

Job description

Senior Living Sales Specialist drives occupancy and revenue growth by executing strategic sales and marketing activities, managing the full sales cycle, and building relationships with prospective residents and referral sources to ensure a smooth move-in experience.

Key Duties

• Develop and implement targeted sales strategies to achieve and sustain occupancy goals.
• Lead discovery sessions and provide personalized community tours for residents and families.
• Create and execute marketing plans aligned with community objectives and market trends.
• Coordinate move-in planning with internal departments, ensuring model rooms and resident rooms are prepared and presented professionally.
• Conduct market research and competitive analysis to identify differentiation opportunities.
• Maintain CRM records and use CRM data to prioritize outreach, manage follow-ups, and improve conversion performance.
• Participate in sales huddles, maintain a forecast tracker, and complete admissions paperwork checklists.
• Plan and host marketing events; perform external business development and community outreach with healthcare providers and referral sources.
• Monitor and manage the departmental budget for cost-effective initiatives.

Qualifications

• Bachelor’s degree in marketing, business, or related field preferred.
• Minimum 2 years of senior living sales and marketing experience.
• Knowledge of applicable senior living laws and regulations.
• Proven closing success; strong communication, presentation, and relationship-building skills.
• Highly organized with strong follow-up and time management; proficient with CRM, Microsoft Office, and digital tools.
• Compassionate, empathetic, and motivated by helping others.