Senior Living Marketing & Growth Director

Smith Farms; Auburn (IN); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid time off

Job summary

Smith Farms Senior Living is seeking a motivated Marketing Leader to drive census growth and strengthen internal/external marketing efforts. You will collaborate with the Executive Director and sales team to develop referral channels and create a compelling community brand.

The role emphasizes building hospital and physician partnerships, scheduling tours, and leveraging CRM to convert leads. Local travel and flexible hours are required to engage stakeholders and residents efficiently.

Qualifications

• Must have at least 2 years in business development or sales.
• Experience in senior living or healthcare services is preferred.
• Exceptional communication and presentation abilities.

Responsibilities

• Drive sales culture and grow community census.
• Identify new strategies to increase community visits.
• Build relationships with hospitals, SNFs, and physician offices to generate leads.
• Schedule tours and manage CRM with daily updates.
• Develop and execute a business development plan to foster referrals.

Skills

Sales experience

Marketing

Communication skills

Relationship building

Self-starting

CRM management

Tools

CRM systems

Job description

Smith Farms Senior Living is seeking a motivated Marketing Leader to drive census growth and strengthen internal/external marketing efforts. You will collaborate with the Executive Director and sales team to develop referral channels and create a compelling community brand.

The role emphasizes building hospital and physician partnerships, scheduling tours, and leveraging CRM to convert leads. Local travel and flexible hours are required to engage stakeholders and residents efficiently.