Senior Living Marketing Director – Growth Focus

Smith Farms; Fort Wayne (IN); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid time off

Job summary

Smith Farms Senior Living Community is seeking a marketing leader to drive internal and external marketing efforts and grow census in the Fort Wayne area. You will collaborate with leadership to ensure brand excellence while expanding community relationships and referral networks.

The role emphasizes communication with executives, hospitals, and physician offices, with 75% local travel and flexible hours to support leasing operations and community outreach. Strong sales experience is essential.

Qualifications

• 2+ years in Business Development (Required)
• 2+ years of Sales (Required)
• 2+ years in Senior Healthcare (Preferred)
• Driver's License (Required)
• 75% local travel (Required)
• Flexible hours due to leasing operations and outreach

Responsibilities

• Drive sales and expand census in the community
• Build relationships with hospitals, SNFs, and specialty physician offices
• Identify and implement strategies to increase visits and tours
• Schedule and conduct tours; enter leads in CRM
• Develop a business development plan and referral network
• Self-starting, goal-oriented, capable of local travel

Skills

Sales

Lead generation

CRM management

Communication

Networking

Relationship building

Tools

CRM software

Job description

Smith Farms Senior Living Community is seeking a marketing leader to drive internal and external marketing efforts and grow census in the Fort Wayne area. You will collaborate with leadership to ensure brand excellence while expanding community relationships and referral networks.

The role emphasizes communication with executives, hospitals, and physician offices, with 75% local travel and flexible hours to support leasing operations and community outreach. Strong sales experience is essential.