Marketing Director - Senior Living

Smith Farms; Fort Wayne (IN); Presencial; USD 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, and vision insurance

Paid time off

Descripción de la vacante

Smith Farms Senior Living Community is seeking a marketing leader to drive internal and external marketing efforts and grow census in the Fort Wayne area. You will collaborate with leadership to ensure brand excellence while expanding community relationships and referral networks.

The role emphasizes communication with executives, hospitals, and physician offices, with 75% local travel and flexible hours to support leasing operations and community outreach. Strong sales experience is essential.

Formación

• 2+ years in Business Development (Required)
• 2+ years of Sales (Required)
• 2+ years in Senior Healthcare (Preferred)
• Driver's License (Required)
• 75% local travel (Required)
• Flexible hours due to leasing operations and outreach

Responsabilidades

• Drive sales and expand census in the community
• Build relationships with hospitals, SNFs, and specialty physician offices
• Identify and implement strategies to increase visits and tours
• Schedule and conduct tours; enter leads in CRM
• Develop a business development plan and referral network
• Self-starting, goal-oriented, capable of local travel

Conocimientos

Sales

Lead generation

CRM management

Communication

Networking

Relationship building

Herramientas

CRM software

Descripción del empleo

Description

Notification of New Management – Exciting Opportunities at Smith Farms!

We are thrilled to announce that Smith Farms Senior Living Community is under new management! With fresh leadership and a renewed commitment to excellence, we are excited to continue fostering a warm, caring, and vibrant environment for both our residents and staff.

As part of this exciting transition, we are actively looking to expand our team with dedicated and compassionate professionals who are passionate about making a difference in the lives of our seniors.

We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.

Qualifications and responsibilities:

• Knowledge of creating and driving sales culture in the community with positive influence and attitude
• Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
• Exceptional communication skills.
• Identifying new strategies to increase visits to the community
• Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.
• Self-starting, focused, goal-oriented
• Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
• Ability to achieve and exceed census goals
• Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
• Self-scheduling appointments that can impact Sales in the community
• Develop a business development plan and develop integral referral relationships in the community
• Knowledge of the competitors in the market and understanding points of difference in our community
• Business Development: 2 years (Required)
• Senior Healthcare: 2 years (preferred)
• Sales: 2 years (Required)

Requirements

License or certification:

• Driver's License (Required)

Travel:

• 75% (Required) – local travel to networking events, referral sources, and assessments
• Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.

Benefits:

• Medical, dental, and vision insurance
• Paid time off