Senior Living Growth & Marketing Leader

American Baptist Homes of the Midwest; Harlan (IA); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

403(b) Plan

Life & AD&D Insurance

Disability Insurance

EAP

Job summary

Elm Crest Senior Living Community in Harlan, IA, seeks a Sales Counselor to lead occupancy growth across Independent Living, Assisted Living, and Memory Care. You will be the first contact for families navigating a major decision and will conduct tours, build referral networks, and coordinate move-in activities.

The role requires 1+ year in sales/marketing, fluency in English, and strong communication. A Bachelor's degree and senior living experience are preferred.

Qualifications

• At least 1 year of sales and/or marketing experience.
• Fluent in English with strong communication skills.
• Independent worker with ability to manage own schedule.

Responsibilities

• Serve as the primary sales and marketing contact for the community.
• Conduct tours and guide prospective residents through the decision process.
• Build and maintain referral relationships in the local community.
• Plan marketing events, educational programs, and outreach initiatives.
• Manage leads, inquiries, and follow-up in the CRM system.
• Collaborate with leadership on sales strategy and census goals.
• Assist families with applications, agreements, and move-in coordination.

Skills

Sales experience

Marketing experience

Fluent English

Communication skills

Independent / self-managed

Education

Bachelor's degree

Tools

CRM software

Job description

Elm Crest Senior Living Community in Harlan, IA, seeks a Sales Counselor to lead occupancy growth across Independent Living, Assisted Living, and Memory Care. You will be the first contact for families navigating a major decision and will conduct tours, build referral networks, and coordinate move-in activities.

The role requires 1+ year in sales/marketing, fluency in English, and strong communication. A Bachelor's degree and senior living experience are preferred.