Senior Living Growth & Brand Director

Better Living Inc.; Clear Lake (IA); On-site; USD 52,000 - 80,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid time off and holidays

401 (K) matching

Professional development opportunities

Employee assistance programs

Job summary

Better Living Inc. in Clear Lake, IA, is seeking a Marketing Lead for our senior living community to drive occupancy growth and brand development. You will build relationships with prospective residents, families, and referral sources while coordinating tours, events, and campaigns.

Strong communication and CRM skills are essential. This role partners with the Executive Director to ensure move-in experiences are smooth and resident satisfaction is high.

Qualifications

• Bachelor's or Associate degree in marketing, communications, business, or related field preferred.
• 2–3 years of sales and marketing experience in long-term care, assisted living, senior housing, or healthcare.

Responsibilities

• Develop and execute strategic marketing plans to meet occupancy and revenue goals.
• Manage the full sales cycle: lead generation, tours, follow-up, relationship building, and closing.
• Maintain lead tracking, CRM data, and sales reports; analyze metrics to optimize performance.
• Coordinate and host community tours, open houses, and marketing events.
• Cultivate and maintain relationships with referral partners such as hospitals and case managers.
• Collaborate with leadership to ensure smooth move-in experiences and resident satisfaction.
• Represent the community at local events and industry gatherings.
• Manage advertising, digital marketing, and promotional materials in line with brand standards.
• Stay informed on market trends, competitor activity, and regulatory changes.

Skills

Communication

Public speaking

Interpersonal skills

Education

Marketing/Communications/Business degree

Tools

CRM systems

Job description

Better Living Inc. in Clear Lake, IA, is seeking a Marketing Lead for our senior living community to drive occupancy growth and brand development. You will build relationships with prospective residents, families, and referral sources while coordinating tours, events, and campaigns.

Strong communication and CRM skills are essential. This role partners with the Executive Director to ensure move-in experiences are smooth and resident satisfaction is high.