Senior Living Growth & Market Relations Executive

The Cascades Health and Rehabilitation Center; Rainbow Homes (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

The Cascades Health and Rehabilitation Center in Palm Beach County, Florida is seeking an Executive Director of Growth & Market Relations to drive census growth, strengthen referral partnerships, and optimize admissions performance across the senior living and post-acute continuum.

The role collaborates with clinical, operational, admissions, and executive leadership to convert opportunities into measurable growth while maintaining high-quality patient care and a strong community reputation.

Qualifications

• Analytical, relationship-driven and highly accountable.
• Experience in skilled nursing/post-acute care, hospital relations or multi-site healthcare.
• Clinical knowledge and experience evaluating healthcare referrals are desirable.

Responsibilities

• Review referrals to identify admission opportunities and barriers.
• Analyze declined referrals to improve conversion.
• Audit referral response times and ensure timely follow-up.
• Monitor admission processes for complete, timely documentation.
• Evaluate referral volume, census trends and lost opportunities.
• Develop partnerships with hospitals, physicians, and other healthcare partners.
• Collaborate to expand capabilities for higher-acuity patients.
• Create strategies to increase census, occupancy and market penetration.
• Evaluate market referral trends for growth opportunities.
• Strengthen reputation with referral partners and community.
• Oversee social media, digital marketing and online reputation.
• Ensure marketing translates to measurable outcomes.
• Build relationships in local healthcare and senior-living community.
• Provide executive reporting with recommendations from market performance.

Job description

The Cascades Health and Rehabilitation Center in Palm Beach County, Florida is seeking an Executive Director of Growth & Market Relations to drive census growth, strengthen referral partnerships, and optimize admissions performance across the senior living and post-acute continuum.

The role collaborates with clinical, operational, admissions, and executive leadership to convert opportunities into measurable growth while maintaining high-quality patient care and a strong community reputation.