Chief Growth & Market Relations Executive

Onyx Health Consulting; Rainbow Homes (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Onyx Health Consulting in Palm Beach County, Florida, seeks an Executive Director of Growth & Market Relations to lead census growth, strengthen referral partnerships, and optimize admissions across the senior living and post-acute continuum.

This role collaborates with clinical, operational, admissions and executive leadership to identify opportunities and deliver measurable growth, moving beyond traditional marketing or sales.

Qualifications

• Analytical mindset with ability to translate clinical data into growth strategy.
• Relationship-driven approach with strong communication and influencing skills.
• Understanding of healthcare growth drivers across referrals, admissions, and market presence.

Responsibilities

• Review referrals and documentation to identify admission opportunities and barriers.
• Analyze referral conversion to improve outcomes and performance.
• Audit referral response times and ensure timely follow-up.
• Monitor admissions processes for complete and accurate paperwork.
• Develop partnerships with hospitals, physicians, case managers, discharge planners, and managed-care organizations.
• Expand capabilities to accept higher-acuity patients and grow census.
• Create strategies to increase census, occupancy, payer mix, and market penetration.
• Evaluate referral trends and identify growth opportunities.
• Strengthen reputation among referral partners and the community.
• Oversee social media, digital marketing, and community engagement initiatives.
• Ensure marketing translates into measurable referral and census outcomes.
• Build relationships across local healthcare and senior-living networks.
• Provide executive leadership with reporting and recommendations based on market performance.

Job description

Onyx Health Consulting in Palm Beach County, Florida, seeks an Executive Director of Growth & Market Relations to lead census growth, strengthen referral partnerships, and optimize admissions across the senior living and post-acute continuum.

This role collaborates with clinical, operational, admissions and executive leadership to identify opportunities and deliver measurable growth, moving beyond traditional marketing or sales.