Senior Living Growth & Community Relations Director

Maplewood Senior Living; Plainsboro Township (NJ); On-site; USD 60,000 - 80,000; Full time

Job summary

Maplewood Senior Living in Princeton, NJ seeks a Senior Living Sales Director to own the full sales journey, from inquiry to move-in and beyond. This role focuses on driving occupancy and revenue by converting qualified prospects, scheduling tours, and closing sales with a focus on outstanding resident service.

You will build a robust referral network, manage leads in a CRM, and partner with leadership to ensure a seamless move-in and exceptional customer experience for seniors and their

Qualifications

• Five or more years of successful sales and/or marketing experience with a proven track record.
• Strong experience in relationship-based or consultative sales.
• Ability to identify, develop, and maintain professional referral sources.
• Exceptional communication, customer service, and presentation skills.
• Confidence in conducting tours, overcoming objections, and closing sales.
• Strong organizational skills with the ability to manage multiple priorities.
• Experience using a CRM system; YARDI experience is a plus.
• Creative and strategic approach to solving problems and achieving goals.
• Experience working with seniors or a genuine passion for serving the senior population.

Responsibilities

• Own the full sales journey—from the first inquiry to move-in and beyond.
• Drive occupancy and revenue by attracting qualified prospects and converting leads into new residents.
• Respond to inquiries, schedule appointments, conduct tours, and close sales.
• Build and cultivate a strong pipeline of prospects and referral sources.
• Develop meaningful relationships with healthcare professionals, local businesses, and other referral partners.
• Manage leads and sales activity through YARDI or another CRM platform.
• Develop and execute creative sales and marketing strategies to outperform the competition.
• Plan and coordinate two lead-generating events each month.
• Analyze market trends, competitors, pricing, and opportunities to strengthen the community’s competitive position.
• Partner with the Executive Director and department leaders to ensure focus on resident and prospect experience.
• Coordinate a seamless and welcoming move-in experience for new residents and their families.
• Help train and engage community team members in delivering outstanding customer service and supporting sales goals.

Skills

Sales experience

Relationship-based selling

CRM proficiency

Communication skills

Tools

YARDI CRM

Job description

Maplewood Senior Living in Princeton, NJ seeks a Senior Living Sales Director to own the full sales journey, from inquiry to move-in and beyond. This role focuses on driving occupancy and revenue by converting qualified prospects, scheduling tours, and closing sales with a focus on outstanding resident service.

You will build a robust referral network, manage leads in a CRM, and partner with leadership to ensure a seamless move-in and exceptional customer experience for seniors and their