Senior Living Growth & Community Relations Director

Maplewood Senior Living; Plainsboro Township (NJ); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Maplewood Senior Living is seeking a Senior Living Sales Director (Community Relations Director) to own the full sales journey from inquiry to move-in and beyond. The role focuses on driving occupancy and revenue through qualified prospects, referrals, and compelling tours.

You will develop strong referral networks, manage leads in YARDI, and execute innovative sales strategies while coordinating events and ensuring an exceptional resident experience.

Qualifications

• Five or more years of successful sales and/or marketing experience.
• Strong experience in relationship-based or consultative sales.
• Ability to identify, develop, and maintain professional referral sources.
• Exceptional communication, customer service, and presentation skills.
• Confident in conducting tours, overcoming objections, and closing sales.
• Strong organizational skills with the ability to manage multiple priorities.
• Experience using a CRM system; YARDI experience is a plus.
• Proficiency with Microsoft Office.
• Experience working with seniors or a genuine passion for serving the senior population.

Responsibilities

• Drive occupancy and revenue by attracting qualified prospects and converting leads into new residents.
• Respond to inquiries, schedule appointments, conduct tours, and confidently close sales.
• Build and cultivate a strong pipeline of prospects and referral sources.
• Develop meaningful relationships with healthcare professionals, local businesses, and other professional referral partners.
• Manage leads and sales activity through YARDI or another CRM platform.
• Develop and execute creative sales and marketing strategies to outperform the competition.
• Plan and coordinate two lead-generating events each month.
• Analyze market trends, competitors, pricing, and opportunities to strengthen the community's competitive position.
• Partner closely with the Executive Director and department leaders to ensure the entire community is focused on the resident and prospect experience.
• Coordinate a seamless and welcoming move-in experience for new residents and their families.
• Help train and engage community team members in delivering outstanding customer service and supporting sales goals.

Skills

Sales experience

Relationship building

Communication

CRM

Tours/closing

Tools

YARDI

Microsoft Office

Job description

Maplewood Senior Living is seeking a Senior Living Sales Director (Community Relations Director) to own the full sales journey from inquiry to move-in and beyond. The role focuses on driving occupancy and revenue through qualified prospects, referrals, and compelling tours.

You will develop strong referral networks, manage leads in YARDI, and execute innovative sales strategies while coordinating events and ensuring an exceptional resident experience.