Senior Living Digital Marketing Coordinator - Growth

Heritage Resource Group; San Diego (CA); On-site; USD 52,000 - 70,000; Full time

Benefits offered by this job

Paid time off

Positive work environment

Growth opportunities

Job summary

Heritage Resource Group (HRG) is seeking a detail-oriented Digital Marketing Coordinator to support lead generation, campaign performance, and website management across our senior living portfolio.

You will collaborate with the Marketing team, manage WordPress content, monitor paid media, optimize listings, and aid in email marketing and lead nurturing to drive occupancy and revenue growth.

Qualifications

• 1–2 years of marketing experience, ideally in digital or campaign coordination.
• Strong organizational skills and attention to detail.
• Familiarity with website editing, email marketing, social media, and basic reporting.
• Comfortable working in a fast-paced environment and juggling multiple priorities.
• Excellent written and verbal communication skills.

Responsibilities

• Coordinate and execute digital marketing campaigns, including email blasts, paid media asset delivery, and landing page updates.
• Manage content updates on community websites, including WordPress and Yardi
• Monitor paid advertising campaigns and work with agency and vendor partners on performance and optimization.
• Maintain and optimize digital listings, including Google Business, Apple Business, Yelp, A Place for Mom, and Caring.com.
• Collaborate with the Graphic Designer and Social Media Coordinator to ensure brand consistency.
• Work with the Senior Director of Marketing, Regional Directors, and Property Teams to support marketing strategies and community-specific initiatives.
• Track project timelines and deliverables to ensure timely execution.
• Provide administrative and organizational support for marketing projects, including reporting and organizing creative assets

Skills

Marketing experience

Campaign coordination

Organizational skills

Website editing

Email marketing

Social media

Reporting basics

Communication skills

WordPress

Yardi

Tools

WordPress

Yardi

Job description

Heritage Resource Group (HRG) is seeking a detail-oriented Digital Marketing Coordinator to support lead generation, campaign performance, and website management across our senior living portfolio.

You will collaborate with the Marketing team, manage WordPress content, monitor paid media, optimize listings, and aid in email marketing and lead nurturing to drive occupancy and revenue growth.