Senior Living Growth & Brand Director

Better Living SL; Dixon (IL); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k) matching

Professional development

Employee assistance program

Job summary

Better Living is seeking a dynamic marketing leader to drive occupancy growth and brand development for our senior living community. You will build relationships with prospective residents, families, referral sources, and the local community to promote services and maintain strong census.

Responsibilities include developing strategic marketing plans, managing the full sales cycle, coordinating events, and collaborating with leadership to ensure excellent move-in experiences and resident

Qualifications

• 2–3 years of sales and marketing experience in long-term care, assisted living, senior housing, or healthcare.
• Excellent communication, public speaking, and interpersonal skills.
• Strong understanding of the senior care industry, including state regulations and consumer decision-making processes.
• Comfortable using CRM systems to track outreach and results.
• Highly organized, self-motivated, and able to work both independently and collaboratively.
• Must pass required criminal background check to serve vulnerable adults and TB screening.

Responsibilities

• Develop and execute strategic marketing plans to meet occupancy and revenue goals.
• Manage the full sales cycle: lead generation, tours, follow-up, relationships, and closing; maintain CRM data and reports.
• Coordinate and host community tours, open houses, and marketing events.
• Cultivate relationships with referral partners, including hospitals, physicians, senior centers, case managers, and discharge planners.
• Collaborate with the Executive Director and leadership team to ensure seamless move-in experiences and resident satisfaction.
• Represent the community at local events, networking functions, and industry gatherings.
• Manage advertising, digital marketing, and promotional materials in line with brand standards.
• Keep up-to-date with market trends, competitor activities, and regulatory changes affecting occupancy.
• Assist in training front-line staff on customer service and referral engagement techniques.
• Other duties as assigned.

Skills

Communication skills

Public speaking

Interpersonal skills

CRM proficiency

Education

Associate or Bachelor's degree in marketing or related field

Tools

CRM software

Job description

Better Living is seeking a dynamic marketing leader to drive occupancy growth and brand development for our senior living community. You will build relationships with prospective residents, families, referral sources, and the local community to promote services and maintain strong census.

Responsibilities include developing strategic marketing plans, managing the full sales cycle, coordinating events, and collaborating with leadership to ensure excellent move-in experiences and resident